Finally, publishers are starting to catch on to the fact that Facebook is a self-motivated platform that’s not looking out for their best interests. According to a story in the Wall Street Journal, many are beginning to worry that with Facebook’s huge interest in video that their efforts today to play to that emphasis may not pay off long-term if (or when) the social network decides to do something different or begin playing favorites in some manner with videos. Specifically, there’s concern that Facebook will change the rules regarding sponsored posts/native ads that are created on behalf of advertisers, which are a big source of revenue for publishers but which have to follow rules on Facebook. Those who are neck-deep on Facebook for distribution are the most exposed, which…yeah, you probably know the rest here.

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