by YouTube has launched a new “Trending” tab to show what videos are up and coming and gaining views fast. As you can see, a number of movie trailers made the list when I checked it yesterday. This is YouTube trying something new to aid in discovery and bring more attention to videos that are hot at the moment. It’s also easy to see this being turned into an ad product that can be sold akin to how advertisers can insert items into Twitter’s “Trending Topics” section.
