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Movie Marketing Madness: War Machine

Political satire comes to Netflix with this week’s new release War Machine. Brad Pitt stars as Gen. Glen McMahon, a thinly-veiled version of the real-life Gen. Stanley McChrystal. McMahon is the latest in a series of generals tasked with managing the seemingly never-ending war in Afghanistan, sent there to win the conflict and protect those… Continue reading Movie Marketing Madness: War Machine

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Movie Marketing Madness: Baywatch

There was a running joke on “Friends” which had Joey and Chandler enjoying “Baywatch” at its most basic level: The lifeguards running along the beach. Even when they weren’t living in the same apartment, it was appointment television and “always keep them running” was the advice they had for the show. That was a key… Continue reading Movie Marketing Madness: Baywatch

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Movie Marketing Madness: Everything, Everything

Maddy Whittier (Amandla Stenberg) is seriously ill in the new young adult tearjerker Everything, Everything. Her immune system is so compromised she can’t go outside but must remain indoors in a controlled and disease-free environment lest she is exposed to something her body can’t handle. Turns out that list includes Olly Bright (Nick Robinson), a… Continue reading Movie Marketing Madness: Everything, Everything

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Movie Marketing Madness: Wakefield

Howard Wakefield (Bryan Cranston) has a nice life as we meet him in the new movie Wakefield. He’s married to a lovely woman Diana (Jennifer Garner) and has two wonderful daughters. He commutes from the suburbs into the city to a job he’s successful at. One day he snaps, though, and has had it with… Continue reading Movie Marketing Madness: Wakefield

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Movie Marketing Madness: Paris Can Wait

The new movie Paris Can Wait stars Diane Lane and Alex Baldwin as, respectively, Anne and Michael. The two have been married for a while and love each other, but the excitement is gone, largely because he’s a successful movie producer who’s detached and inattentive to his wife. Still, they get on and have a… Continue reading Movie Marketing Madness: Paris Can Wait

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Movie Marketing Madness: The Dinner

Politics and family dynamics form the core story at the heart of The Dinner, getting a limited release this week. The movie stars Richard Gere as Stan Lohman, a congressman who’s beginning a campaign for governor with the support of his wife Claire (Rebecca Hall). Those ambitions are threatened by the actions of their 16-year-old… Continue reading Movie Marketing Madness: The Dinner

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Movie Marketing Madness: Guardians of the Galaxy Vol. 2

2014’s Guardians of the Galaxy was considered a big bet for Marvel, potentially the first substantial under-performing entry in the Cinematic Universe the company had built since 2008. That was largely because it was being put together with a far less serious tone than other movies, thanks largely to the casting of Chris Pratt in… Continue reading Movie Marketing Madness: Guardians of the Galaxy Vol. 2

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Movie Marketing Madness: The Lovers

Debra Winger and Tracey Letts star in the new slightly-dark romantic drama The Lovers, getting a limited release this week. The pair play Mary and Michael, a long-married couple whose relationship has grown comfortable and stale, predictable and uninspiring, with each one feeling like the other barely sees him or her. It’s gotten to the… Continue reading Movie Marketing Madness: The Lovers

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Movie Marketing Madness: How To Be A Latin Lover

Let’s just be honest and admit that some people have few, if any, real-world survival skills. That’s not the case, though, for Maximo (Eugenio Derbez), the main character in the new movie How To Be A Latin Lover. Directed by Ken Marino, the movie is about Maximo, who early on in life discovered he had… Continue reading Movie Marketing Madness: How To Be A Latin Lover

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Movie Marketing Madness: The Circle

Based on Dave Eggers’ 2013 novel of the same name, The Circle opens in theaters this week and brings with it a story of how “change the world” technology companies aren’t always what they seem. Emma Watson stars as Mae, an eager young woman who’s hired at Circle, a fictional company that combines elements of… Continue reading Movie Marketing Madness: The Circle