Twitter_512x512Twitter is basically a raver:

Now Twitter is enjoying a youth movement. Here’s data to support the notion, from comScore, served up via J.P. Morgan analyst Doug Anmuth, whose bank was one of the underwriters in the Twitter IPO:*

Twitter’s U.S.-based Web audience skews young — more so than the rest of the Web. (Twitter is represented by the blue bars; Facebook is in gray and LinkedIn is black. Sort of surprising to see that LinkedIn’s under-18 numbers exist at all, right?)

via Twitter Audience Skews Young, Says ComScore, JP Morgan – Peter Kafka – Social – AllThingsD.

As Kafka points out, this is a big change from several years ago, when Facebook was for kids and Twitter was for The Olds. But now Twitter (and Instagram, and Vine) is where kids can go where their parents aren’t such a downer. So from their perspective, the fact that Twitter is harder to figure out than Facebook is a really good thing.

This also has implications, of course, for brand publishers. Twitter is in many regards a lot more attractive than Facebook. Yes, things fall faster down the stream, but at least there’s no algorithm to get caught up in. And while it may not be the traffic driver Facebook has traditionally been recent changes like in-stream photo display make it a lot more interesting as a branding platform. And now it has kids, a group marketing professionals are always after.