Snapchat Opens Up User Content to Media Brands, But Something’s Missing

Repurposing user-generated content in marketing programs has been a practice since about a day after people started creating that content. Marketers quickly realized, all the…

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What Kind of On-Ramp Do You Offer New Customers?

A couple weeks ago I was in the middle of a shift at my retail gig and had a minute to chat with someone who…

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Content Marketing Has Always Been About SEO

There's never been a time when content marketing wasn't a part of search engine optimization.

I’ve Always Admired Visual Thinkers

I’m not a visual guy. I have a pretty good eye when it comes to picking out good photos for a project, something I developed…

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The Agency/Client Relationship Depends on Communication

The anonymous executive quoted in last week’s “Confessions of a marketer: Agency overbilling is spurring the move in-house” raised a number of interesting points and…

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It’s The Clients’ Data, They Should Have It

One of the frequent points I see offered in the multiple stories over the last year about how more and more companies are taking creative…

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To Advertisers, Visiting Middle America Is Like Going on Safari

There’s so much to unpack in this New York Times story that I’m going to have to take it point by point. Quotes from the…

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How Well Does Your Organization Reflect Its Customers?

There’s a famous and long-running divide between the people who design products and services and the people who use them. The designers and developers are…

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Collectible, Shareable

I’ll admit to being largely unaware of The New York Review Books Classics series until reading this story about how the volumes were popular subjects…

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Bringing Marketing In-House Is a Long-Term Commitment

Another story here about how more and more companies are bringing marketing creative and even media-buying responsibilities in-house. This decision seems to be part of…

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