Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Print, Social Media, Television

Movie Marketing Madness: Wilson

Woody Harrelson stars as the title character in this week’s new release Wilson. The movie is based on the graphic novel of the same name by Daniel Clowes, the writer behind the original Ghost World and other stories. This one follows Wilson, an affable and friendly middle-aged guy who has a tendency to frankly speak… Continue reading Movie Marketing Madness: Wilson

Advertising Marketing PR, Mobile, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: CHiPs

Dax Shepard isn’t the biggest movie star in the world but he does have a loyal following thanks to supporting roles on the big-screen and a long run on TV’s “Parenthood.” Now he’s looking to more fully establish himself at the box-office with CHiPs, a feature adaptation of the classic 70s/80s TV show. Shepard wrote,… Continue reading Movie Marketing Madness: CHiPs

Advertising Marketing PR, Mobile, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: Power Rangers

Because everything old needs to be new again, this week sees the big-screen return of Power Rangers. Based on the “classic” Japanese import TV show “Mighty Morphin Power Rangers,” the movie acts as an origin story for the team, following a group of misfit teenagers who stumble upon a mysterious ship and unlocking amazing powers… Continue reading Movie Marketing Madness: Power Rangers

Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Print, Social Media, Television

Movie Marketing Madness: Life

We’re heading back to space with this week’s new release Life. The movie, starring Rebecca Ferguson, Jake Gyllenhaal, Ryan Reynolds and others, follows a crew of six astronauts aboard the International Space Station. That crew has a very specific mission: Retrieve a probe that’s on a return mission from Mars with the first sample of… Continue reading Movie Marketing Madness: Life

Advertising Marketing PR, Media

Regurgitating Press Releases Doesn’t Add Value to Anything

As I've written more for Adfreak and The Drum I've become the target of more PR pitches, most of them around movies in some way shape or form. Some of them I've written up, some I haven't. Almost everyone, though, has been picked up by other entertainment press outlets and after years of being almost… Continue reading Regurgitating Press Releases Doesn’t Add Value to Anything

Advertising Marketing PR, Content Publishing

Scratching the Same Itching Ears for Over 10 Years

Jeremy Pepper is writing again, which means all the pretenders and charlatans in the social marketing world should be clutching their pearls. Here’s the part that spoke to something I’ve been struggling with recently: There are a lot of things I see out there that make me scratch my head and wonder why we are… Continue reading Scratching the Same Itching Ears for Over 10 Years

Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Social Media, Television

Movie Marketing Madness: T2 Trainspotting

Mark, Sick Boy, Spud and the rest of the crew from the 1996 original are back in T2 Trainspotting. The new movie, appropriately, picks up 20 years after the events of the first, which ended as Mark absconded with the entirety of the money the crew had gotten as the result of a drug deal… Continue reading Movie Marketing Madness: T2 Trainspotting

Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: Beauty and the Beast

Beauty and the Beast is back in theaters, this time as a live-action feature that ostensibly remakes the 1991 animated classic. The movie follows the same basic premise as the original, as well as the fairy tale both are based on. One day Belle (Emma Watson), who’s a beloved young woman in her small village,… Continue reading Movie Marketing Madness: Beauty and the Beast

Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Print, Social Media, Television

Movie Marketing Madness: The Belko Experiment

James Gunn, he of Guardians of the Galaxy and more, returns to his indie horror-comedy roots with this week’s The Belko Experiment, which he produced and wrote and which was directed by Greg McLean. The movie takes place in a remote office building staffed by ordinary people working their non-descript jobs. One day things take… Continue reading Movie Marketing Madness: The Belko Experiment

Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Print, Social Media, Television

Movie Marketing Madness: Personal Shopper

Kristen Stewart reteams with her Clouds of Sils Maria director Olivier Assayas on the new film Personal Shopper. In it she plays Maureen Cartwright, a woman who makes a living as a personal shopper (natch) to the rich and famous celebrities who aren’t able to go out and do it for themselves. It’s not much… Continue reading Movie Marketing Madness: Personal Shopper