Quick Takes: Content Marketing and Media News for 1/18/18

One of the longest-lived parts of the internet is going by the wayside as The Huffington Post has announced it’s doing away with its contributor…

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Quick Takes: Content Marketing and Media News for 1/16/18

Media Crackle will rebrand itself as “Sony Crackle” because, according to the story, the company wants to leverage the power of the Sony name. That’s…

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Quick Takes: Content Marketing and Media News For 1/11/18

People aren’t thrilled with Instagram’s insertion of posts from people and accounts they don’t follow into their feeds. The company is positioning this as being…

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Quick Takes: Content Marketing and Media News for 1/9/18

Media Look past the headline about how a Sinclair-dominated media world is worrisome to liberals (Sinclair has a well-documented conservative/libertarian POV it imposes across its…

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Quick Takes: Content Marketing and Media News for 1/6/18

The Big Story The death of brick-and-mortar retail is coming about because fashion and culture are curated and discoverable on social media now, not exclusively…

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Quick Takes: Content Marketing and Media News for 12/21/17

Media TicToc is the new breaking news channel from Bloomberg and Twitter, showing the latter is serious about being a media distribution platform. I have…

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Quick Takes: Content Marketing and Media News for 12/19/17

Today’s Must Read This is a great piece on the “other” tech bubble, the one that’s building up inside a Silicon Valley ecosystem that’s still…

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Let’s *Not* Insult Customers With Data Marketing

Last week, Netflix stepped in it a bit when they Tweeted out the following. https://twitter.com/netflix/status/940051734650503168 At first the reaction was mildly interested. Data-based marketing is…

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Quick Takes: Content Marketing and Media News for 12/15/17

First off, if you haven’t watched the short documentary REM released on the making of Automatic For The People, celebrating its 25th anniversary this year,…

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More on the Paid Promotion of Earned Media

In my latest Adweek column I offered a few reasons why I felt there were ethical lines being crossed when companies choose to use earned…

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