It’s The Clients’ Data, They Should Have It

One of the frequent points I see offered in the multiple stories over the last year about how more and more companies are taking creative…

Continue reading → It’s The Clients’ Data, They Should Have It

To Advertisers, Visiting Middle America Is Like Going on Safari

There’s so much to unpack in this New York Times story that I’m going to have to take it point by point. Quotes from the…

Continue reading → To Advertisers, Visiting Middle America Is Like Going on Safari

How Well Does Your Organization Reflect Its Customers?

There’s a famous and long-running divide between the people who design products and services and the people who use them. The designers and developers are…

Continue reading → How Well Does Your Organization Reflect Its Customers?

Collectible, Shareable

I’ll admit to being largely unaware of The New York Review Books Classics series until reading this story about how the volumes were popular subjects…

Continue reading → Collectible, Shareable

Bringing Marketing In-House Is a Long-Term Commitment

Another story here about how more and more companies are bringing marketing creative and even media-buying responsibilities in-house. This decision seems to be part of…

Continue reading → Bringing Marketing In-House Is a Long-Term Commitment

The Other, Cultural Reasons Toy Sales Are Falling

This Bloomberg story about how classic, long-lived toy lines like LEGO, Star Wars, My Little Pony and others are seeing sales fall has a lot…

Continue reading → The Other, Cultural Reasons Toy Sales Are Falling

Taking Your Product and Message Right to The Consumer

There have a been a number of stories similar to this recent Adweek piece written about the rise of direct-to-consumer brands and the effect they’re…

Continue reading → Taking Your Product and Message Right to The Consumer

Data Isn’t Knowledge

There’s an ad campaign from Google I’ve seen quite a bit lately, mostly via Captivate’s in-elevator video package, promoting Google Cloud. The ad is tied…

Continue reading → Data Isn’t Knowledge

Facebook Keeps Missing The Point

It’s kind of remarkable that this post got published. Facebook was reacting to reports from over the weekend of people finding their entire phone and…

Continue reading → Facebook Keeps Missing The Point

Content For Your Audience

This post from UnionMetrics isn’t the first I’ve seen that has offered advice on how to tailor your content for the various algorithms and recommendations…

Continue reading → Content For Your Audience