Collectible, Shareable

I’ll admit to being largely unaware of The New York Review Books Classics series until reading this story about how the volumes were popular subjects…

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Bringing Marketing In-House Is a Long-Term Commitment

Another story here about how more and more companies are bringing marketing creative and even media-buying responsibilities in-house. This decision seems to be part of…

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The Other, Cultural Reasons Toy Sales Are Falling

This Bloomberg story about how classic, long-lived toy lines like LEGO, Star Wars, My Little Pony and others are seeing sales fall has a lot…

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Taking Your Product and Message Right to The Consumer

There have a been a number of stories similar to this recent Adweek piece written about the rise of direct-to-consumer brands and the effect they’re…

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Data Isn’t Knowledge

There’s an ad campaign from Google I’ve seen quite a bit lately, mostly via Captivate’s in-elevator video package, promoting Google Cloud. The ad is tied…

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Facebook Keeps Missing The Point

It’s kind of remarkable that this post got published. Facebook was reacting to reports from over the weekend of people finding their entire phone and…

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Content For Your Audience

This post from UnionMetrics isn’t the first I’ve seen that has offered advice on how to tailor your content for the various algorithms and recommendations…

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The Cost and Value of New Customers

If you’ve worked in marketing, advertising or any related field for more than about 72 hours you’ll have been part of at least one conversation…

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Quick Takes – Marketing and Media News for 3/22/18

More on the Facebook/Cambridge Analytica scandal: At a time when the EPA and other governmental agencies are following conservative directions to strip power from regulatory…

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Quick Takes – Marketing and Media News for 3/20/18

It’s hard to top a story like that involving Cambridge Analytics and Facebook. There are all sorts of things going on here, but these seem…

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