indy-500-or-bust-3x2-for-summaryTwo things about this story of the Indy 500 grabbing Instagram photos for marketing: 1) It’s disingenuous for an exec to say he’s not monetizing user photos, since use in marketing is by definition using it to further a money-making strategy and 2) I wonder if by virtue of this happening through a third party this is Instagram’s way of saying that the nightmare scenario – that photos of my kids could be used in someone’s marketing – is out of their control.