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A Brief Digression


Can someone please admit that maybe, just maybe, it’s not that the keynote Q&A by Twitter’s Evan Williams at SXSW was so incredibly disappointing. It’s that the expectations by those in attendance were so incredibly outsized that nothing shy of announcing an ad platform that would result in everyone in the room getting…serviced…in the back of the brand new Cadillac he was giving them would have actually satisfied them.


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