Apparently we’re about to start seeing this little puppy appearing in online ads as a signal to the audience that information on their web-browsing behavior is being collected.

OK. I mean…it’s good I guess and certainly beats whatever federally mandated options ad groups feared, options that probably would have been a lot more clutter-ific than this. Kind of looks like an upside-down “power” button icon, which is probably a chief reason it resonated with whatever focus groups were