Sorry, but I’m really surprised by the pieces I’m reading in the last couple of days about Google beginning to integrate “real time” items in its search results that talk about how now it’s important to integrate search strategies in your social media plans.
If you haven’t taken search into consideration when you’re doing social media from the start you’ve probably been doing it wrong, or at least haven’t been wringing as much value from it as you should have been. Here are just some of the search advantages you can wring from, as an example, a corporate blog:
- You increase the number of pages on your site every time you hit “publish”
- Search loves fresh content, an incentive to keep your blog active
- Blog software, at least most of it, has great date structures. Search engines love that YYYY/MM/DD format. So pretty….
- Optimized headlines
- Becomes a content engine for the rest of your site
And those are just what occur to me.
This conversation comes up every now and again, like someone has just realized that social media marketing strategies can have search advantages, and I’m blown away every time.
Search thinking *absolutely* should be part of your social media strategy. If you’re not looking at what sort of rankings your getting in search engines and how much traffic you’re deriving from it you really do need to get on that.