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Technorati adds BlogCritics content

I’d very much expect Technorati to make more content-driven acquisitions like their recent purchase of BlogCritics in the coming months as they seek to expand beyond their existing focus on being a blog directory/search engine. Considering, from an outside perspective, they seem to be putting little focus on those traditional functions and more into their nascent advertising network, the company seems to be abandoning search to the bigger players and will likely look to add ad inventory quickly.

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