Brands using feature films as long-form commercials

Two interesting stories of brands that are producing, creating and marketing full-length films as part of their own promotional efforts.

First up is Navistar, which has produced Drive and Deliver, a documentary about the trucking industry as part of its plans to market its new Lonestar model.

Then there’s Kleenex’s Let it Out, a 40-minute feature that ties into their Olympic sponsorship, with widgets that brought in game highlights and other content.