I’ve been wondering what to do with the asinine piece that appeared in The Hollywood Reporter that seems to hang the failure of independent movies on their inability to get a major newspaper reviewer (assuming they haven’t been fired) to write about them. I had some good stuff, mostly vitriol and righteous indignation, about how online matters for these smaller films more than print because that’s where the niche enthusiasts are but instead I’ll just point you to the fantastic piece Mark Bell at FilmThreat has written.
The only thing I’m going to add is that once again distribution plays a role in this. If those online niche fans were able to find a movie they were looking for online and rent it or download it there this would be a much different discussion. But we haven’t reached the point where that’s a viable solution for everyone. It’s coming, though, and everyone better be paying attention.