More thinking on The Dark Knight’s marketing

Both Deep Focus CEO Ian Schafer and I are quoted in this PR Week story (subs req) on how Warner Bros. needs to proceed with The Dark Knight‘s marketing campaign following Heath Ledger’s death. It covers similar ground as other pieces and Ian and I seem to be on the page in terms of Warner Bros. needing to be sensitive and careful about using The Joker from here on out. If you’re a subscriber check it out.

Ford realizes it’s made a terrible mistake

Just two weeks before the movie’s debut, NBC has had to bring in Val Kilmer to re-record all of the dialogue Will Arnett had previously laid down as the voice of KITT for the Knight Rider TV movie. The reason? Ford produced the car that will be used in the show and is doing extensive marketing for it. And Arnett has been doing voice-overs for GMC Trucks for about a decade.

I want to know how that conversation went down. In my mind it worked something like this:

Exec 1: Arnett can’t do it. GM realized it would be a problem and asked him to drop out. Who can we get on such short notice?

Exec 2: Well I saw Val Kilmer loitering around a Pinkberry this morning. He’s probably still there. Want me to ask him?

Exec 1: Yeah I guess that would be alright.

The best part about this is that we could now see the following scene at some point if this turns into a movie:

Whoever this little shit is that’s now driving the car: KITT, what is this we’re driving on?

KITT: This is ice. This is what happens to water when it gets cold.

Or is that too much to ask?