Zillow has unveiled a service that, quite frankly, is so obvious it’s a wonder no one thought of this before. The site, which takes together publicly available information to give you an idea of how much a home is roughly worth, is now getting into the hyperlocal news game. The idea is that people who are looking at a neighborhood’s home prices would also be extraordinarily interested in the happenings in that neighborhood, as well as interested in insights on businesses, churches and other features in the area.

This is the kind of service that real estate agents have provided for a long time now but this new service from Zillow brings with it the authenticity that has made consumer-generated content so attractive to people. By creating a hub that brings together home value information and insights and opinions from the people on the ground the site really has the opportunity to take its services to the next level and create an invaluable resource for home shoppers.