LOTD: 6/22/07

Congratulations to digg, which has found yet another way to honk off its user base, this time with the introduction of threaded comments. User complaints have, of course, been dugg, completing today's meta requirement. (CT) Kevin Dugan is, of course, being completely serious with this list of ten reasons you should join a social network.… Continue reading LOTD: 6/22/07

Site Blather

No columns the next week or so

I'm opting not to write full MMM column reviews of either Live Free or Die Hard or Ratatouille for publication next week. This is for a variety of reasons such as the fact that I'm taking an extended upcoming weekend and that I'm likely going to be doing some traveling next week. I had planned… Continue reading No columns the next week or so

Movie Marketing, Quick Takes

Slightly Longer Quick Takes 6/21/07

Defamer has a pretty funny picture from Captivity's TV commercials and how it warns on frightening bear-on-Cuthbert violence. That's the problem with movie productions with women: Bears are attracted to menstrual blood. I know because Brick Tamland told me so. Part of Warner Bros. build-up for the big screen Speed Racer will be a new… Continue reading Slightly Longer Quick Takes 6/21/07


LOTD: 6/21/07

Arianna Huffington and Jay Rosen are partnering on a new citizen journalism site called Off the Bus that focuses on the 2008 campaign cycle. The site aims to bring a new and fresh perspective to the campaign beat that just isn't possible with mainstream reporters. (CT) Media planning tool provider Telmar will be launching a… Continue reading LOTD: 6/21/07

Film Distribution, Movie Marketing

PWC: Entertainment revenue to reach $2 trillion by 2011

The entertainment industry will grow significantly in the next five years, with revenues reaching $2 trillion by 2011, reports Variety. But what's most interesting isn't so much the growth itself but where the forecast pegs most of that growth coming from: Spending on convergent platforms -- defined as the coming together of the home computer,… Continue reading PWC: Entertainment revenue to reach $2 trillion by 2011


LOTD: 6/20/07

The WSJ is tapped in to the "virtual job interview" meme that's floating around, on how companies are using Second Life, among other places, to get the scoop on potential staffers. Awesome job pointing out the "difficulties" some have using the system. (TB) Launching off of Tom's item above, the difficulties of the Second Life… Continue reading LOTD: 6/20/07

Movie Marketing Madness

Movie Marketing Madness: Evan Almighty

It's been four years since director Tom Shadyac lead Jim Carrey, Jennifer Aniston and Morgan Freeman through the comedy Bruce Almighty. In the flick, Carrey played an ordinary guy who worked at a TV station and who one day got a message from God, played by Morgan Freeman. The comedy - and the eventual emotion… Continue reading Movie Marketing Madness: Evan Almighty

Movie Marketing, Quick Takes

Slightly Longer Quick Takes 6/19/07

Defamer has some fun with Marvel's announcement naming Fruit of the Loom as the official producer of children's underwear bearing the images of various superheroes. The first products to hit store shelves will be tie-ins to upcoming big screen adaptations of The Incredible Hulk and Iron Man. They also take a piss on the MPAA's… Continue reading Slightly Longer Quick Takes 6/19/07


LOTD: 6/19/07

Jeffrey Zeldman reminds (gulp) everyone who's doing a bit of Web design to make sure and set the background color of those sites, so that users don't do it themselves and then make fun of you. (TB) An increasing number of non-profit organizations are getting over long-held prejudices and fears over engaging public relations firms,… Continue reading LOTD: 6/19/07


LOTD: Social Networking Edition

Businesses are increasingly looking at social networks not as a marketing opportunity but as a way to find new employees and connect team members.A number of online social networks exist specifically to connect people for offline activities. There are also startups popping up all over the place that are geared toward niches and specific interest… Continue reading LOTD: Social Networking Edition