Hey loyal MMM readers. Just thought you’d be interested to know I’m off later to speak tomorrow at a meeting of the Central Illinois Advertising Association on the topic of movie marketing and new media. If you’re interested in checking out the slide deck I put together you can check it out on my Slideshare page.

2 Comments

  1. Great slides, I really like the point about the brand experience. Viewing a movie as a brand is extremely important. Smart marketers know that the information search a consumer undertakes is part of the overall movie experience, which is why marketing materials are so critical for movies.

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