Film Distribution, Movie Marketing

Why Wal-Mart’s video downloading won’t work

Turns out Wal-Mart's deal to allow people to download digital copies of Superman Returns was just a trial balloon. The retailer has now announced a full-service movie download service beginning in 2007. I think, at least in Wal-Mart's case, Scott says it exactly right. The retailer has, with their Superman Returns deal, now set a [...]