Quick Takes: 11/29/06

Special downloading edition for you today.

  • Warner Bros. is planning on launching their own movie download service next year that would allow the movies to be burned to DVD.
  • BitTorrent is about to announce deals with a number of studios, as well as other content producers, that would allow their stuff to be legally funneled through the service.
  • More news on the Wal-Mart/Superman Returns deal announced yesterday. The downloads will only be usable on machines running Windows and even then won’t be transferable to video iPods. Thord at The Blog Herald laments that we can’t just buy the rights to content to listen to, watch or otherwise consume when and where we choose, a point I completely agree with. I’d love to legally be able to rip my DVDs to my laptop for viewing whenever but, you know, can’t.

Mobio joins MMA

Mobio, a company that delivers movie times to mobile users, has announced it has joined the Mobile Marketing Association.

That might not sound like big news, but I do think it’s important that content providers and companies like this are joining groups for a number of reasons. First, trade groups are a great way to amass knowledge and share what’s worked and what hasn’t with others. Second, organizations like this are out there trying to create standards in new fields that too often have none. That’s important, especially for something like mobile marketing, because standards can help increase user adoption rates.

Let’s look for good things from both Mobio and the MMA out of this.

The Onion on focus groups

Focus Group Hated It Right Up Until the Guy’s Head Got Cut Off.