So here’s something interesting. I pulled up Newsgator Online and opened a new folder to catch up on my afternoon reading and was greeted by a tower of AdSense ads right next to the first three posts in each folder. The tower of ads makes each item bigger, meaning the items are stretched out a bit. This is a huge deal if this is a new tactic by Newsgator to monetize their free online RSS reader. I’ve contacted the company to see what the story is on this in terms of a rollout system wide.
[UPDATE] According to a spokesperson for Newsgator, this was a test that was released at about 1PM Colorado time. But it’s being taken down until early next week because of the way it was affecting the formatting. More to come on this early next week when I have a chance to speak to someone at Newsgator.