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Throwing baseballs through the release window

Morgan Freeman’s new film, 10 Items Or Less, is the latest to be made available over the internet just days after it debuts in theaters. Unsurprisingly it’s a smaller studio, ThinkFilm, that purchased the theatrical distribution rights when others wouldn’t touch it because of the plan for net release. This is how movements start, with … Continue reading

Lonelygirl15 fouls the watering hole

The viral online campaign for The Blair Witch Project was both an outstanding success as well as the worst thing to ever happen to the marketing profession. The good was that it created a popular groundswell of interest in a movie that no one had heard of on a then nascient medium, the internet. The … Continue reading

Making theaters Long Tail friendly

Amy G. at Contentious has a fantastic thinking-out-loud post up regarding making theaters more Long Tail friendly. Basically it combines on-demand movie scheduling (which can be accomplished with digital satellite deliver) with online scheduling (she uses MeetUp.com as a way to schedule viewings) and the results are fantastic. Technorati tags: movie marketing, long tail

Lonelygirl15 fouls the watering hole

The viral online campaign for The Blair Witch Project was both an outstanding success as well as the worst thing to ever happen to the marketing profession. The good was that it created a popular groundswell of interest in a movie that no one had heard of on a then nascient medium, the internet. The … Continue reading

I admit it, I was upset

OK, Don makes a good point. If I’m going to boycott Disney movies than, in order to be consistent, I need to extend that to NBC/Universal and CBS/Viacom as well with their idioticly slanted tele-movies. I won’t be boycotting Disney and their movies. My point still stands about the violation of the public trust, though. … Continue reading

No more personal shite

Yeah, I’m done with the personal stuff, at least for now and at least on the blog proper. Maybe a bit of discussion in the comments but that’s it. I feel very vulnerable and naked espousing my opinions in public that aren’t focused on marketing. –Chris

More thoughts on Disney, ABC and the “Path to 9/11”

Here’s what I had typed out in response to a comment on my “Boycotting Disney” post that I thought I would put here instead. Don, that’s a fair point. The differences, I think, are this: 1) This was originally marketed by ABC as being drawn directly from the 9/11 Commission report. It was only after … Continue reading

LOTD: September 11

Nick Bradbury gave props over the weekend to Microsoft for putting in some pretty good security to the latest IE RSS reader. He also points out that while they get kicked around for security flaws, they deserve to get credit when they do something smart. BusinessWeek Online has a report saying that while there was … Continue reading

Round-up: 9/11/06

Good gravy, God doesn’t want you to be rich. Or, if He does, it’s part of his plan for you to work to bring others to Him. God wants you to have faith in Him through His son Jesus Christ and treat others as you would have them treat you. Beyond that it’s pretty much … Continue reading

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