I just visited the website for The Food Channel. The outlet originated as a mailed newsletter to foodies and eventually branched out to the web, as did most publications in some form or another. Well now they’ve switched what was a standard website to one driven off a blogging platform (not sure which one but it kind of looks like TypePad or MoveableType).
What has changed about the content? Nothing, really. They’re still putting out the same material only doing it dynamically instead of on static pages. And that’s why I think the term blog is no longer relevant, at least not to anyone looking for or contributing good information to the internet world. Blogging used to be something the elite few did for any of a variety of reasons. But if you’re creating a website that, for all intents and purposes, looks and feels just like those sites of olden years (1998) but you’re doing so via a blogging platform, what do you call it?
Calling it a blog isn’t quite right since it’s just a new publishing vehicle for the same website. But mainstream media, mostly because they don’t dive any deeper into definitions, will likely refer to anything that shares any traits with a blog as a blog. But it’s not. But it uses blogging software. But it’s not a blog.
Do you see why we need a new term for this? Actually that’s not quite right. We need an old term. We need the term “website.” Calling something a “blog” automatically devalues it in the eyes of some people. So I propose we stop using the term “blog” when referring to internet media that is driven off a blogging platform. Since the line is so dotted and faded to begin with I don’t think we’ll lose much by dropping it from our vocabulary. We may even open some people’s eyes to outlets they might have ignored in the past.
Of course I realize that this very site is called “Bacon’s Blog” and that I just created a ton of work for myself, but that’s what I do: make my own life harder.