Be Cool – Marketing Recap

You can read my recap of the marketing campaign for Be Cool at FilmThreat.

It’s not so much that John Travolta is a horrible, horrible actor; it’s that he’s a horrible actor who often headlines truly awful movies. The original “Get Shorty” is the rare exception to that rule though Travolta was quick to squash most – if not all – goodwill from that movie with the double punch of “Phenomenon” and “Michael”, two of the absolute worst films of the last ten years. “Get Shorty”, though, was a smooth, jazzy movie that relied heavily on a sharp script and a good cast, both of which it had. Being directed by Barry Sonnenfeld didn’t hurt either.