The Jacket Director On Marketing

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FilmForce: Director Lashes Out at Hollywood

Thought this was interesting enough to link to. John Maybury chimes in on the marketing decisions made for his new movie, the Natalie Portman/Adrian Brody starring The Jacket (entire story at the link above:

Not one to only bash the work of others, Maybury is also unhappy with the way The Jacket is being promoted: “Marketing has created a new kind of world. And they’re promoting this film as a horror film, which is a lie. There’s going to be a disaster the first weekend when all the kids who think they’re going to see The Grid or The Hole, find out they’re watching some pretentious European drama.” (Laughs)


By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.