Another post from me on Voce Nation:
It should be obvious, but this is going to be most easily-adopted by individual creators and brands who have already been diving into short-form video creation. One second isn’t a heckuva long time, of course, but look how brands like Home Depot and others as well as individuals have turned Vine’s six-second limitation into fertile ground for memorable and engaging video.
There’s plenty of room for experimentation here, but ideally that experimentation will come as the result of existing workflows. One of the first things we recommend when we’re starting a content marketing program is to get the production, approvals and distribution workflows ironed out and optimized. So if you’re already setup for the creation of short-form video, this will be easy to adopt. If not…well…call us.
Source: Instagram Introduces Boomerang « Voce Communications
