Advertising Marketing PR, Mobile, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: CHiPs

Dax Shepard isn’t the biggest movie star in the world but he does have a loyal following thanks to supporting roles on the big-screen and a long run on TV’s “Parenthood.” Now he’s looking to more fully establish himself at the box-office with CHiPs, a feature adaptation of the classic 70s/80s TV show. Shepard wrote,… Continue reading Movie Marketing Madness: CHiPs

Advertising Marketing PR, Mobile, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: Power Rangers

Because everything old needs to be new again, this week sees the big-screen return of Power Rangers. Based on the “classic” Japanese import TV show “Mighty Morphin Power Rangers,” the movie acts as an origin story for the team, following a group of misfit teenagers who stumble upon a mysterious ship and unlocking amazing powers… Continue reading Movie Marketing Madness: Power Rangers

Advertising Marketing PR, Content Publishing, Mobile, Online

Content ROI Is The Long Game

A recent study from Sprout Social, as reported by eMarketer, shows that upwards of 50% (depending on the demographic group) of people who follow a brand on social media will wind up buying something from that brand, either online or off. The odds of a purchase being made increase if or when that person has… Continue reading Content ROI Is The Long Game

Advertising Marketing PR, Mobile, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: The LEGO Batman Movie

I’m not sure anyone expected Batman to be the big breakout star of 2014’s The LEGO Movie, which itself was a hit beyond what most people in the general public likely thought it would be. But the Dark Knight, as voiced by Will Arnett, wound up being a favorite with his song about dead parents,… Continue reading Movie Marketing Madness: The LEGO Batman Movie

Advertising Marketing PR, Content Publishing, Mobile, Social Media

Snapchat Let’s You Create Snapcodes for Links

Years ago Google introduced a tool that allows publishers the ability to easily create a QR code for any page and add that code to any other page. This was right at the beginning of the mobile web, so someone could scan that QR code from the desktop web and be taken to the page… Continue reading Snapchat Let’s You Create Snapcodes for Links

Advertising Marketing PR, Mobile, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: Assassin’s Creed

The new movie Assassin’s Creed is a big-budget adaptation of the popular video game of the same name. The movie follows Callum Lynch (Michael Fassbender), a lifelong criminal who’s one day recruited (in the loosest sense of the word) by a mysterious company called Abstergo Industries. They want him because of his ties to his… Continue reading Movie Marketing Madness: Assassin’s Creed

Advertising Marketing PR, Mobile, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: Passengers

Space travel and exploration has long captivated audiences, including recent movies such as Interstellar, Gravity and more. The latest to attempt to capture the imagination of the moviegoing public is Passengers, starring Chris Pratt and Jennifer Lawrence. The two play Jim Preston and Aurora Dunn, just a couple of the thousands of occupants of Starship… Continue reading Movie Marketing Madness: Passengers

Mobile, Social Media

Vine’s Not Quite Done Yet

So everyone freaked out a bit when Twitter announced earlier this year that it would shut down Vine, its network for sharing six-second (and eventually longer) videos with your friends. Much of the upset focused on how Vine had appealed strongly to groups who frequently felt out of place or even harassed on bigger social networks… Continue reading Vine’s Not Quite Done Yet

Mobile, Movie Marketing Madness, Online, Television

Movie Marketing Madness: Sing

The new movie Sing is all about chasing your dreams. The story, which takes place in a world of anthropomorphized animals (similar to Zootopia from earlier this year), follows Buster Moon, a koala (voiced by Matthew McConaughey) who owns a theater that’s on the verge of closing. As one last desperate ploy to remain in… Continue reading Movie Marketing Madness: Sing

Mobile, Social Media

Facebook, Twitter and Instagram All Unveil Next Video Plans

Once more, three of the biggest social platforms have released a bevy of news, all meant to crowd announcements by competitors, related to their future plans around video. Twitter is finally beginning the eventual phase-out of Periscope as a standalone app. The company is rolling out an update to the core Twitter app that adds… Continue reading Facebook, Twitter and Instagram All Unveil Next Video Plans