Everybody’s Bundling

First it was Spotify Premium and Hulu being available for a combined $12.99 a month. Then it was MoviePass and iHeartRadio offering a three-month combined…

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Mobile-Only? No. How About Better, Simpler and Faster

A recent contributed piece, which I won’t link to, on a prominent marketing blog by an industry “thought leader,” who I won’t name, encouraged marketers…

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Google’s Bulletin Serves No One But Google

Last week it was revealed Google was launching a new app called Bulletin. Here’s the basic product description from The Next Web’s story: (It) lets…

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Quick Takes: Content Marketing and Media News for 1/18/18

One of the longest-lived parts of the internet is going by the wayside as The Huffington Post has announced it’s doing away with its contributor…

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Quick Takes: Content Marketing and Media News for 12/15/17

First off, if you haven’t watched the short documentary REM released on the making of Automatic For The People, celebrating its 25th anniversary this year,…

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Quick Takes: Content Marketing and Media News for 12/5/17

MEDIA Paywalls are once again the tactic du jour in the media world, with The New York Times cutting the number of “free” articles readers…

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Snapchat Overestimates Its Innovation

I keep reading Evan Spiegel’s vision statement for Snapchat and it keeps making less and less sense. I’m a fairly bright guy who’s been working…

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Quick Takes: Content Marketing and Media News for 11/7/18

Interesting findings here that longer headlines on branded content have higher click-through rates. Perhaps because they’re more effective at quickly drawing the reader into the…

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What’s Driving the “Broadcast With Friends” Social Trend?

For as much press as face filters and 3D augmented reality 360-degree videos posts get in the tech press there’s one trend that seems largely…

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Quick Takes: Content Marketing and Media News for 10 /24/17

Facebook has downplayed their significance, but the fact remains it’s been testing a version of the News Feed that separates posts from publishers into a…

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