Advertising Marketing PR, Mobile, Movie Marketing, Movie Marketing Madness, Outdoor, Social Media, Television

Movie Marketing Madness: Alien: Covenant

A couple years ago Prometheus sought to resurrect the world of Alien but did so by serving as a prequel to the story we’ve known so well for the last 40 or so years. It also took a very different approach to the story, seeking to document humanity’s first contact with the deadly Xenomorphs, but… Continue reading Movie Marketing Madness: Alien: Covenant

Advertising Marketing PR, Mobile, Movie Marketing, Movie Marketing Madness, Online, Radio, Social Media, Television

Movie Marketing Madness: Everything, Everything

Maddy Whittier (Amandla Stenberg) is seriously ill in the new young adult tearjerker Everything, Everything. Her immune system is so compromised she can’t go outside but must remain indoors in a controlled and disease-free environment lest she is exposed to something her body can’t handle. Turns out that list includes Olly Bright (Nick Robinson), a… Continue reading Movie Marketing Madness: Everything, Everything

Advertising Marketing PR, Mobile, Movie Marketing, Movie Marketing Madness, Online, Print, Social Media

Movie Marketing Madness: The Dinner

Politics and family dynamics form the core story at the heart of The Dinner, getting a limited release this week. The movie stars Richard Gere as Stan Lohman, a congressman who’s beginning a campaign for governor with the support of his wife Claire (Rebecca Hall). Those ambitions are threatened by the actions of their 16-year-old… Continue reading Movie Marketing Madness: The Dinner

Advertising Marketing PR, Mobile, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: Guardians of the Galaxy Vol. 2

2014’s Guardians of the Galaxy was considered a big bet for Marvel, potentially the first substantial under-performing entry in the Cinematic Universe the company had built since 2008. That was largely because it was being put together with a far less serious tone than other movies, thanks largely to the casting of Chris Pratt in… Continue reading Movie Marketing Madness: Guardians of the Galaxy Vol. 2

Mobile, Online, Social Media

Shifting Social Engagements From Emotions to Utility

Late last week Pinterest announced it was doing away with the Like button for Pinned items and focusing on the Save button. Both have existed side-by-side for a while and have apparently been causing some confusion among users about what the difference between the two is so opted to streamline available engagement options. What’s interesting… Continue reading Shifting Social Engagements From Emotions to Utility

Advertising Marketing PR, Content Publishing, Mobile, Online, Social Media

Snapchat, Instagram, Facebook, Flipboard and Tumblr Make Big Updates

Everyone’s in the same race for the precious time that people spend on their smartphones, realizing that many of the apps and social networks are more or less mature in terms of growth and so have to compete on feature set. To that end, the last couple days have seen a flurry of activity from… Continue reading Snapchat, Instagram, Facebook, Flipboard and Tumblr Make Big Updates

Advertising Marketing PR, Mobile, Online

The YouTube Advertising Kerfluffle Is The Latest Hand-Wringing Over Content

Yesterday, after weeks of ad agencies and media buyers airing their grievances through the press, YouTube announced some tools to help advertisers ensure they’re not placing ads against violent, hateful and otherwise blatantly offensive videos. As I followed this saga through media stories about it (I don’t have any skin in this game) it seemed… Continue reading The YouTube Advertising Kerfluffle Is The Latest Hand-Wringing Over Content

Advertising Marketing PR, Mobile, Movie Marketing, Movie Marketing Madness, Online, Print, Social Media, Television

Movie Marketing Madness: Smurfs: The Lost Village

After a few recent movies where they had to share precious screentime with human co-stars, everyone’s favorite little blue elves are back in a fully animated adventure in Smurfs: The Lost Village. The story this time around focuses on a mysterious map that’s found by Smurfette (voiced by Demi Lovato) that sets her on an… Continue reading Movie Marketing Madness: Smurfs: The Lost Village

Advertising Marketing PR, Mobile, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: CHiPs

Dax Shepard isn’t the biggest movie star in the world but he does have a loyal following thanks to supporting roles on the big-screen and a long run on TV’s “Parenthood.” Now he’s looking to more fully establish himself at the box-office with CHiPs, a feature adaptation of the classic 70s/80s TV show. Shepard wrote,… Continue reading Movie Marketing Madness: CHiPs

Advertising Marketing PR, Mobile, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: Power Rangers

Because everything old needs to be new again, this week sees the big-screen return of Power Rangers. Based on the “classic” Japanese import TV show “Mighty Morphin Power Rangers,” the movie acts as an origin story for the team, following a group of misfit teenagers who stumble upon a mysterious ship and unlocking amazing powers… Continue reading Movie Marketing Madness: Power Rangers