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Advertising Marketing PR, Mobile, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: The LEGO Batman Movie

I’m not sure anyone expected Batman to be the big breakout star of 2014’s The LEGO Movie, which itself was a hit beyond what most people in the general public likely thought it would be. But the Dark Knight, as voiced by Will Arnett, wound up being a favorite with his song about dead parents, [...]

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Advertising Marketing PR, Content Publishing, Mobile, Social Media

Snapchat Let’s You Create Snapcodes for Links

Years ago Google introduced a tool that allows publishers the ability to easily create a QR code for any page and add that code to any other page. This was right at the beginning of the mobile web, so someone could scan that QR code from the desktop web and be taken to the page [...]

Advertising Marketing PR, Mobile, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: Assassin’s Creed

The new movie Assassin’s Creed is a big-budget adaptation of the popular video game of the same name. The movie follows Callum Lynch (Michael Fassbender), a lifelong criminal who’s one day recruited (in the loosest sense of the word) by a mysterious company called Abstergo Industries. They want him because of his ties to his [...]

Advertising Marketing PR, Mobile, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: Passengers

Space travel and exploration has long captivated audiences, including recent movies such as Interstellar, Gravity and more. The latest to attempt to capture the imagination of the moviegoing public is Passengers, starring Chris Pratt and Jennifer Lawrence. The two play Jim Preston and Aurora Dunn, just a couple of the thousands of occupants of Starship [...]

Mobile, Social Media

Vine’s Not Quite Done Yet

So everyone freaked out a bit when Twitter announced earlier this year that it would shut down Vine, its network for sharing six-second (and eventually longer) videos with your friends. Much of the upset focused on how Vine had appealed strongly to groups who frequently felt out of place or even harassed on bigger social networks [...]

Mobile, Movie Marketing Madness, Online, Television

Movie Marketing Madness: Sing

The new movie Sing is all about chasing your dreams. The story, which takes place in a world of anthropomorphized animals (similar to Zootopia from earlier this year), follows Buster Moon, a koala (voiced by Matthew McConaughey) who owns a theater that’s on the verge of closing. As one last desperate ploy to remain in [...]

Mobile, Social Media

Facebook, Twitter and Instagram All Unveil Next Video Plans

Once more, three of the biggest social platforms have released a bevy of news, all meant to crowd announcements by competitors, related to their future plans around video. Twitter is finally beginning the eventual phase-out of Periscope as a standalone app. The company is rolling out an update to the core Twitter app that adds [...]

Advertising Marketing PR, Mobile, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Radio, Social Media, Television

Movie Marketing Madness: Rogue One: A Star Wars Story

The Rebel Alliance is back on the big-screen in this week’s Rogue One: A Star Wars Story. The story (don’t call it a Prequel) is set just before the events of 1977’s A New Hope, the original Star Wars story, and tells the stories of how the plans to the Death Star wind up in [...]

Mobile, Social Media

Instagram’s Screenshot Notifications Are a Key Privacy Tool

Instagram has made it clear users will get a notification when someone screenshots a message that was sent to them. That sounds like a small feature but it’s an important privacy update that’s been introduced. Screenshots have long been a way for people to get around the limitations of apps like Snapchat and Instagram that [...]

Advertising Marketing PR, Mobile, Movie Marketing, Movie Marketing Madness, Online, Print, Social Media, Television

Movie Marketing Madness: Office Christmas Party

The office holiday party is a legendary thing, both for how much fun employees can have and the potential for problems in having that much fun at an office-sponsored open bar. Now that’s coming to life in the outrageous new comedy Office Christmas Party starring Jason Bateman, Jennifer Aniston and T.J. Miller among others. Miller [...]