Pew Shows Facebook Keeps Getting Bigger, Young Women Rule on Social

There’s a new Pew Internet study that covers just how much U.S. adults - specifically those who are regularly online - are using social networks. The research continues to reinforce some patterns with social media that have been pretty standard over the years. First, social media is primarily women. Of the five networks Pew tracked … Continue reading Pew Shows Facebook Keeps Getting Bigger, Young Women Rule on Social

Facebook Faces More Questionable Metrics

According to The Wall Street Journal, Facebook has been miscalculating post reach, full video views and time spent reading Instant Articles for over a year now. This comes just a few months after it made a similar admission regarding over counting views of video ads and in the middle of a heated conversation about the … Continue reading Facebook Faces More Questionable Metrics

Here’s How to Not Honk Off Your Customers on Social

A few years ago I undertook a project that involved one of my deepest dives ever into social analytics on behalf of a client. We were seeing engagement on Facebook in particular was dropping and that people were unliking pages or hiding posts. So not only were they not Liking, they were taking action to … Continue reading Here’s How to Not Honk Off Your Customers on Social

Don’t Sacrifice Strategic Thinking to Save Money

I get attached to my work. It's a defect in my character. I like what I do and I can't help but put my heart into it. So when I create a strategy it's a piece of me, of my brain that I'm offering to a client. That can't not be a personal transaction. So … Continue reading Don’t Sacrifice Strategic Thinking to Save Money

Eight Lessons About Live Event Social Media Coverage

There's an old adage about war that says plans for battle are essential but are often worthless as soon as the first shot is fired. The notion is that while you need to know what you're doing and where you're going and what your objective is, the chaos of battle throws all of that up … Continue reading Eight Lessons About Live Event Social Media Coverage

Facebook Miscounts Video Views for Two Years

You know how Facebook has been telling brand publishers and advertisers that they need to be not just doubling-down on video but go almost all-in on that format? Well that conversation has taken on a different pale with the news that it's been miscounting - over-counting, to be accurate - views on video for about … Continue reading Facebook Miscounts Video Views for Two Years

Media Brands Flirt With Influencer Content

Digiday has one of their typical overviews on a specific topic, this time looking at how media companies are beginning, to various degrees, to begin tapping into influencers to provide on-site content. It's an attempt to bring their cache and audience to the brand's site, with the benefit to the contributor that they get exposure … Continue reading Media Brands Flirt With Influencer Content

Freelancers Need a Home Website

I’m a fan of The Next Picture Show podcast. Featuring a lineup that includes many former writers for The Dissolve, the show always comes in two parts where they compare a current release like Pete’s Dragon and pair it with an older movie that’s thematically similar, in that case The Black Stallion. At the end … Continue reading Freelancers Need a Home Website

LinkedIn Adds Publishing Features

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In its continued quest to be a full-fledged publishing platform and not just a social network, LinkedIn has introduced a set of new features and functionality for those who want to write longer posts. It's updated the interface to be a little less clunky, made it easier to add and edit in-post media like photos … Continue reading LinkedIn Adds Publishing Features

Facebook Offers Mobile Tips to Publishers

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In a blog post yesterday, Facebook appears to be wanting to help publishers optimize their mobile experience. The network offers publishers a number of tips covering reducing file size, minimizing redirects and more that can help their sites load more quickly when someone clicks a link on Facebook and wants to read a story. It … Continue reading Facebook Offers Mobile Tips to Publishers