Content For Your Audience

This post from UnionMetrics isn’t the first I’ve seen that has offered advice on how to tailor your content for the various algorithms and recommendations…

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Quick Takes – Marketing and Media News for 3/22/18

More on the Facebook/Cambridge Analytica scandal: At a time when the EPA and other governmental agencies are following conservative directions to strip power from regulatory…

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Quick Takes – Marketing and Media News for 3/20/18

It’s hard to top a story like that involving Cambridge Analytics and Facebook. There are all sorts of things going on here, but these seem…

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Quick Takes – Marketing and Media News for 3/15/18

Media Two things: 1) It’s interesting that FaceWE’RENOTAMEDIACOMPANYbook now wants to create a single destination for video news that can be used to get people’s…

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Quick Takes – Marketing and Media News for 3/13/18

Media That the sizzle reel of violent video game sequences put together by the White House has become such a big hit on YouTube isn’t…

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Remember To Focus on Function, Not Form With Branded Content

As has often been the case on a number of different topics, I can’t help but read this story about how branded podcasts have taken…

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Quick Takes – Marketing and Media News for 3/8/18

Media Publishers continue to grapple with the various scenarios that would allow for news to continue to be reported and distributed that serves the public…

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Pew Brings Social Media Stats Up To Date

Pew Internet Life last week released the latest results of its ongoing tracking of the social media usage of U.S. adults. As always, there are…

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Quick Takes: Marketing and Media News for 3/6/18

Media Thank God for The Onion, which writes the “state of the media industry” piece the rest of the industry is afraid to. Publishers are…

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Quick Takes – Marketing and Media News for 2/27/18

Media This is a great read on the problem we keep running into with tech companies completely dropping the ball when tragedy strikes, consistently caught…

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