Archive for September 10, 2009

Home video is hard

Will Richmond at PaidContent casts a skeptical eye on YouTube’s reported plans to start offering paid streaming movie rentals while AT&T plans its own online movie and TV streaming site (do we need another one?) and Hollywood executives struggle to figure out how DVD sales are figured into a movie’s overall projected income as sales … Continue reading

Doubleclick opens entries for best movie marketing campaign awards

Online advertising solution DoubleClick has put out a call for entries for its 4th Annual Digital Movie Advertising Creative Showcase. Campaigns can be submitted for consideration in three categories: Theatrical Release Rich Media Display Ads, Home Entertainment Release Rich Media Display Ads or Multi-Channel Cross Media Campaign, which can include a number of media types. … Continue reading

Getting some of that online money

A panel of media industry bigwigs – ranging from the heads of Disney, MySpace and Hulu to “FREE” author Chris Anderson – discuss how to continue making more money from online video and music. And News Corp. is making more comments about charging for programming on Hulu, the latest bad idea in a series of … Continue reading

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