No, sorry political bloggers. I don’t care how much pull you think you have, you still need to go through the credentialling process just like everyone else. That’s just the way it is no matter how much you might feel the need to whine to The New York Time which, you should know, is just running this story as a back-handed compliment to your influence.

Brand awareness needle moved by mobile ads

According to Dynamic Logic, mobile display ads are impacting positively brand awareness for those companies doing the advertising. Awareness went up almost 24 percent among those exposed to an ad among the 20,000 participants in the study. Other metrics like favorability and such recorded smaller moves.

But some of that may just be the glow effect of being early to market with mobile advertising. Dynamic Logic warned that as the clutter increases, audience perception of the brands and the ads is likely to go down.

Of course by then – and the story doesn’t go this far but it’s logical – the big players in the telecom and portal spaces will be raking in the dough and the goalposts will have changed (betcha impressions winds up trumping actions) so no one will really care that consumers are increasingly honked off.

Ads within videos found to be tolerable

A new report released by Ipsos shows that there’s an increased acceptance by online video viewers of ads within those videos. The study found that watching the ads is an acceptable trade-off for viewing the videos for free, since that’s largely the model in television and elsewhere already.

According to Ipsos, 82 percent of respondents find it reasonable that there are ads within professionally-produced content like TV shows being streamed online. But that drops to just 48 percent when it comes to amateur material that’s been uploaded online.

Twitter for newspapers

While it’s great that so many newspapers have discovered the power of Twitter, it seems most aren’t interested in using it as anything other than another distribution hub. A random check of many of the paper’s Twitter profiles, a full list of which is being maintained here, show the vast majority might have thousands of followers, but are in turn following no one. And those that are still aren’t “@”ing at all, meaning as a whole they’re not interested, it seems, in a conversation. Just push push push that content out.

But the profiles I find the most interesting are those that have a back-and-forth. If I can reply to a paper and have them acknowledge me I’m more likely to engage with their content because I feel like I’m getting something a little different out of it. It doesn’t make the actual content any less interesting, but I likely subscribe to the RSS feed for a publication anyway, so following them on Twitter is, quite frankly, just more clutter.

Social Network News Catch-Up: 8/28/08

Nickelodeon is introducing social networking functionality to its casual gaming sites, functionality like chat and talking avatars and more. Nick is obviously trying to retain more of their players by giving them the same sort of tools on the site that they might have previously needed to go elsewhere to use. The problem for Nick is that this increases their responsibility to insure member’s privacy, since the Nick brand likely attracts a younger crowd, a younger crowd that might love chatting with friends but may not be as astute as they need to be when it comes to their online safety.


Facebook is slowly rolling out a new design to profile pages that expands the Wall and increases the white-space on a page, which is directly related to the desire to increase ad inventory and subsequent revenue. The biggest problem Facebook is facing right now, though, is the fact that usage of third-party applications is relatively stagnant. 98 percent of the app usage involves the top 10 percent of popular apps and usage is flat. Considering its these apps that Facebook is kind of counting on to keep people coming back to the site, that could be a big issue that needs to be addressed.


While the scope of the research is somewhat limited, Jeremiah Owyang’s analysis of the social networking efforts in support of specific product launches is nonetheless very interesting. Specifically, he looked at social network pages that were created for products (ranging from electronics to cars to movies) and measured how these presences achieved the goal of being interactive and meeting the needs of the community. Only one of 16 brands received what was dubbed a passing grade, with most failing because they were all about the marketing, with little emphasis on enabling or communicating with the community they were trying to foster.


Social network sites continue to grow, though a good percentage of that growth is now coming from markets outside the U.S. Facebook in this report is the biggest gainer, while MySpace shows little growth outside of the U.S. That difference may be the result of different strategies, with Facebook allowing the core site to be translated into other languages while MySpace launches version ater version for each language.


The executive director of the National Association of Colleges and Employers has voiced his opinion that social networking profiles have moved from being something potential employers use to evaluate candidates that are already on their radar to something that is turned to as part of the recruiting and search process. That’s a major shift in the mindset corporation have made since social network profiles were once seen as being a potential deal killer for candidates who might not have the most professional material there. More than that, as social networking becomes something new hires have used increasingly in their personal lives, more companies are adding functionality like that to their internal communications tools.

But while that all might be true, some hiring managers are still turned off by communications with potential employees that are far too casual. It’s still not a good idea to use emoticons and text message shorthand in follow-up messages to the person who interviewed you since it speaks to someone who doesn’t know when it’s appropriate to be more professional.

Search News Catch-Up: 8/28/08

Vertical search has gotten the attention of more and more people, from venture capitalists to publications in the last year or so. Because the vast amounts of available information found through a general search engine like Google can sometimes be a tad intimidating, these search engines are positioning themselves as tools people can use to cut through some of the clutter and get straight to what interests them.

There’s value in that, especially as time crunches get more and more severe. The biggest thing that’s going to bring ordinary people to these sorts of search engines is the fact that they keep getting scooped up by publishers. After all, finding the vertical search engine can sometimes be as time-consuming and difficult as finding the information itself. So facilitating the introduction of the searcher and the tool means publishers are well-positioned to add more value to the lives of their readers.


In case anyone is ever wondering why we pay so much attention to Google Pageranks and SEO as it relates to Google, it’s largely because Google is eating everyone else’s lunch in the search market. According to ComScore, it now commands 61% of the market, three times what is enjoyed by Yahoo, the next biggest player.


Online analytics firm Compete has introduced a new measurement tool that compares paid to organic search results. The new data break-out will allow clients to see trends over time related to how many of their referrals are coming from either form of search.