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Movie Marketing

Today's Narnia round-up

Anyone else suffering from Narnia marketing burnout?

First today there’s a story over at Cinematical on how Disney is playing to not only U.S. but also U.K churches to market Narnia. Just like on this side of the pond Disney is reaching out to church and religous groups with information on the film and it’s religous symbolism in order to tap into the now-powerful evangelical market.

Secondly, Constantin Basturea pointed me to this WSJ article about just how fine-tuned the grassroots approach has been for the flick. In addition to mass-marketing Narnia, Disney is reaching out to many tiny niche markets for support.

Both are good reads if you’re interested.


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