Flashback MMM: Space Jam

Space Jam, the Looney Tunes feature film featuring basketball superstar Michael Jordan, is not a great movie. At least I don’t remember it being very good, though I’ve probably seen it maybe once since it first came out 20 years. But the legend of the movie as...I’m not sure, a campy good time (?) has … Continue reading Flashback MMM: Space Jam

Movie Marketing Madness: The Accountant

In the new movie The Accountant, Ben Affleck plays Christian Wolff, a math genius who has become an in-demand accountant (natch) for the underworld. Wolff specializes in cooking the books for criminal organizations to disguise their illegal activities as legitimate enterprises. But the Feds are closing in on him, his operations and his clients and … Continue reading Movie Marketing Madness: The Accountant

Flashback MMM: To Have and Have Not

I recently decided I hadn't read enough Earnest Hemingway. Old Man and the Sea and one or two others I don't really remember were covered in high school but it's been at least 25 years since I cracked anything by the renowned author. So I turned to the local library to help fill in the … Continue reading Flashback MMM: To Have and Have Not

Movie Marketing Madness: Sully

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. If there were a moment that could be identified as when Twitter "arrived" more than any other, it would be the day in January of 2009 when Chesley "Sully" Sullenberger, a US Airways pilot, made an … Continue reading Movie Marketing Madness: Sully

Movie Marketing Madness: War Dogs

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. The American people are often quite divided on what they hold dear as "values." On any number of issues you can get both extremes and shades of nuance that add up to dozens, if not more, … Continue reading Movie Marketing Madness: War Dogs

Movie Marketing Madness: Suicide Squad

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Comic books are filled with high-premise, ridiculously unreal stories. The format is basically built on them. You have to believe that a billionaire playboy would decide that wearing a bat suit was the best way to … Continue reading Movie Marketing Madness: Suicide Squad

Quick Takes 7/13/16: FTC Fines Warner Bros., Twitter Livestreams and More

As Online Video Surges, Publishers Turn to Automation (The New York Times, 7/10/16) This is so awful I barely know what to do with it. Automating content is bad enough since you lose the heart and soul of the producer, but how these companies are talking about cobbling together videos from existing wire service photos … Continue reading Quick Takes 7/13/16: FTC Fines Warner Bros., Twitter Livestreams and More

Movie Marketing Madness: The Legend of Tarzan

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. I wish the Johnny Weissmueller Tarzan movies had been my first introduction to the cinematic versions of Edgar Rice Burroughs’ classic character. While I certainly saw at least most of them later on (I don’t think … Continue reading Movie Marketing Madness: The Legend of Tarzan

Movie Marketing Madness: Central Intelligence

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. The major premise of the “buddy” movie is that the characters are different. Lethal Weapon, Midnight Run, Armed and Dangerous...Look at any movie about two characters teaming up and you’ll see two disparate personalities or character … Continue reading Movie Marketing Madness: Central Intelligence

Movie Marketing Madness: Me Before You

  Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. The idea that two people fall in love because they’ve been put together by some random circumstance has been the basis of countless books, movies and more. It’s not enough to have some coincidental meet-cute, … Continue reading Movie Marketing Madness: Me Before You