Picking Up the Spare: 20th Century Women, Split, The Comedian

20th Century Women Not sure how I missed this, but writer/director Mike Mills worked with A24 to create a streaming radio station playing nothing but music from 1979, the year the movie is set. Split Spoiler warning, but it appears one of the movie's big twists was hinted at on at least one of the … Continue reading Picking Up the Spare: 20th Century Women, Split, The Comedian

MMM Recap: 1/20/17 New Releases

The Founder The campaign is really built around Keaton, which isn’t surprising given his increased profile since Birdman, Spotlight and other returns to mainstream audience and critical awareness in recent years. It’s his performance that forms the foundation of the marketing, with his name and face all over the place as the trailers focus on … Continue reading MMM Recap: 1/20/17 New Releases

Movie Marketing Madness: Split

The kidnapping of three girls is at the heart of the story of Split, the new movie from writer/director M. Night Shyamalan. Those three friends are taken to a hiding place where no one will be able to find them. But they’re being held by a man they sometimes know as Dennis (James McAvoy), whose … Continue reading Movie Marketing Madness: Split