In Entertainment Weekly yesterday, Anthony Beznican ponders whether, in the wake of so many replacements on high-profile films, the era of the director is coming to an end. It may seem like a kind of click-bait, outrageous premise like the claim that’s made every two or three years that traditional advertising is dead or some … Continue reading Do Directors Matter? Not in the Marketing of Big Films
Flashback MMM: Three Films of Sofia Coppola
Sofia Coppola has had what could accurately be described as an incredible career as a director. Beginning in 1999 with The Virgin Suicides, each movie has been a unique thing, a touchpoint for the culture, it seems, as well as often being a lightning rod. She’s never not taken chances, though, even if her movies … Continue reading Flashback MMM: Three Films of Sofia Coppola
Movie Marketing Madness: The Beguiled
Sophia Coppola returns to the director’s chair with this week’s The Beguiled. A remake of the 1971 film starring Clint Eastwood and Geraldine Page, this one features Nicole Kidman as Martha Farnsworth, the headmistress of a school for girls in Civil War-era Virginia. One day one of her students comes across a Union soldier named … Continue reading Movie Marketing Madness: The Beguiled
