Quick Takes – Content Marketing and Media News for 1/23/18

Media Amazon Studios seems to be in the midst of a bit of upheaval in terms of direction, canceling a number of beloved shows (many of them by female creators, which is coming off as a bit tone deaf) and with reports it’s shifting its film acquisitions away from indie fare to bigger blockbusters. That’s … Continue reading Quick Takes – Content Marketing and Media News for 1/23/18

Snap Scrambles To Keep Momentum

Snapchat has to start delivering if it wants to continue being seen as hot tech. Yesterday was a rough day for Snap, the parent company of Snapchat. For the third quarter in a row it reported it failed to meet analyst expectations on a number of fronts. User growth was the slowest it’s been since … Continue reading Snap Scrambles To Keep Momentum

Snap’s Spectacles Are the World’s First Native Ad-Only Technology

Here's what strikes me about the new Spectacles that Snap - formerly Snapchat and now the name of the company behind that app as well as the new video-shooting eyewear - just introduced: There doesn't seem to be the potential to actually insert ads into the user experience. Instead, it seems the only advertising potential … Continue reading Snap’s Spectacles Are the World’s First Native Ad-Only Technology