Quick Takes – Content Marketing and Media News for 1/23/18

Media Amazon Studios seems to be in the midst of a bit of upheaval in terms of direction, canceling a number of beloved shows (many of them by female creators, which is coming off as a bit tone deaf) and with reports it’s shifting its film acquisitions away from indie fare to bigger blockbusters. That’s… Read More

Snap’s Spectacles Are the World’s First Native Ad-Only Technology

Here’s what strikes me about the new Spectacles that Snap – formerly Snapchat and now the name of the company behind that app as well as the new video-shooting eyewear – just introduced: There doesn’t seem to be the potential to actually insert ads into the user experience. Instead, it seems the only advertising potential… Read More