A recent study reports that some 67% of young people in the U.S. (those between 18 and 33) feel both a desire and responsibility to share feedback about their experiences with a brand on social media channels. That's not the highest such percentage in the study, though, with India and China each clocking in at … Continue reading Millenials Have Opinions and Are Anxious to Share Them Online
As always, ROI in social media is going to be a target of your choosing. It may not be sales, it may not be clicks, but it should be something that gets buy in from all major stakeholders on a project. Which is why this is a problem.
Everyone is probably familiar with Technorati. If not a quick primer: Technorati is a blog-specific search engine who has carved out a niche by selling people on the concept of "tracking the conversation." For instance, if you search Technorati for "Skype" you would find all blogs talking about Skype and be able to track the … Continue reading Why I now get Technorati
First off, I agree with KD Paine's assertion that to some companies blog-monitoring/measurement is completely unnecessary.Â The problem I have is with how revolutionary some people think her statement is.Â It's as if she's attacking some sacred principle or shouting that the emporer does not in fact have clothes.The decision to monitor a media or … Continue reading The value of measuring blogs