Movie Marketing Madness: The Founder

After stories about how Apple was created, how Facebook got its start and more tales of bristly entrepreneurs, the new movie The Founder takes on the creation of another American institution: McDonald’s. Michael Keaton stars as Ray Kroc, the man who over the last several decades has been hailed as the visionary creator of the … Continue reading Movie Marketing Madness: The Founder

Movie Marketing Madness: Spotlight

Journalism is a powerful thing. That’s something we may be forgetting in the age of click-bait and investigative reporting that’s more about shocking the public with stories that focus more on the reporter than the subject. But journalism can bring down governments and other leaders. It can positively impact society in meaningful ways. It can … Continue reading Movie Marketing Madness: Spotlight