Picking Up The Spare: Guardians of the Galaxy, Amazon By The Sea, Logan

Guardians of the Galaxy Vol 2 Not sure what the strategic marketing goal of this was, but Fandango created an 80s-style trailer that featured a laugh-track, badly color-timed photography and wild graphics to make it look like the kind of promo you might see on a VHS tape you rented from the vending machine in … Continue reading Picking Up The Spare: Guardians of the Galaxy, Amazon By The Sea, Logan

The Marketing Campaigns for 2017’s Academy Awards Best Picture Nominees

The nominees for this year's Academy Awards were announced yesterday. While Deadpool didn't get the nomination the filmmakers and many in the press had been hoping it would there were still a few surprises, including that the acting categories actually featured people of color after years of #OscarsSoWhite being the dominant theme of the reactionary … Continue reading The Marketing Campaigns for 2017’s Academy Awards Best Picture Nominees

Golden Globes Best Picture Nominee Marketing Campaigns

The Golden Globe nominees were announced yesterday, bringing with it the predictable annual mix of responses that range from outrage over who was perceived as being snubbed, complaints about those nominated seemingly only because the HFPA wants to party with them and more. Whatever the case, below is a list of the movies nominated for … Continue reading Golden Globes Best Picture Nominee Marketing Campaigns

Movie Marketing Madness: Manchester By the Sea

Lee Chandler (Casey Affleck) is more or less settled in his life as a janitor in Boston, far away from the family home in Manchester-by-the-Sea where they’ve lived for generations. That life is upended, though, when his brother Joe (Kyle Chandler) is killed. That’s bad enough, but the divorced, childless Lee is shocked to find … Continue reading Movie Marketing Madness: Manchester By the Sea