Picking Up the Spare: Keeping Up With the Joneses, Pirates of the Caribbean, Cars 3, The Big Sick

Keeping Up With the Joneses I usually don't cover developments after the movie is on home video, but you have to stand up and applaud 20th Century Fox for jumping on the Gal Gadot bandwagon by releasing a clip from last year's under-performing comedy starring the now-hot actress. The Big Sick Director Michael Showalter wasn't a … Continue reading Picking Up the Spare: Keeping Up With the Joneses, Pirates of the Caribbean, Cars 3, The Big Sick

Key Art, Key Changes: The Girl On the Train, Keeping Up With the Joneses

Reaching an audience in the home video market is much different than reaching the theatrical audience. That often means the key art that’s used for home video releases is changed significantly from the one-sheets that were available during the theatrical marketing cycle. What I’m going to try and do is see what those changes are … Continue reading Key Art, Key Changes: The Girl On the Train, Keeping Up With the Joneses

MMM Recap: New Releases for 10/21/16

Keeping Up With the Joneses I’m not even sure what the campaign is trying to sell. Sure it’s a comedy but it’s not being sold as a particularly funny comedy, which is surprising given the talent involved. At best the movie looks mildly amusing, which isn’t exactly a strong call to action to give the … Continue reading MMM Recap: New Releases for 10/21/16

Movie Marketing Madness: Keeping Up With the Joneses

Jeff and Karen Gaffney (Zach Galifianakis and Isla Fisher) lead a normal, boring suburban life when we meet them in Keeping Up With the Joneses, the new comedy from director Greg Mottola. They have kids and are safely ensconced in their routine, with very few surprises or bumps in the road. That changes when a … Continue reading Movie Marketing Madness: Keeping Up With the Joneses