I Saw The Light ...the campaign sells a movie that doesn’t sugarcoat some of the problems Williams went through in his short but prolific life. Sure, it still presents him as a man who was heralded as a genius both while and after he was alive, but the marketing shows that the ways he fell … Continue reading Movie Marketing Madness Recap: 3/25/16 New Releases
Movie Marketing Madness: I Saw The Light
Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. The “troubled genius” is usually a good target for a biopic. Filmmakers - and the resulting audience - get to revel in the things we know about that person from whatever it is they contributed to … Continue reading Movie Marketing Madness: I Saw The Light
Chris Thilk 