Movie Marketing Madness: Wonder Woman

She made a big impression in the less than 15 minutes of screentime she had in Batman v Superman: Dawn of Justice but now Wonder Woman is finally getting a feature film of her very own. This week’s new release is, of course, in the same “cinematic universe” as BvS and was teased in that … Continue reading Movie Marketing Madness: Wonder Woman

Movie Marketing Madness: Keeping Up With the Joneses

Jeff and Karen Gaffney (Zach Galifianakis and Isla Fisher) lead a normal, boring suburban life when we meet them in Keeping Up With the Joneses, the new comedy from director Greg Mottola. They have kids and are safely ensconced in their routine, with very few surprises or bumps in the road. That changes when a … Continue reading Movie Marketing Madness: Keeping Up With the Joneses

Movie Marketing Madness: Batman v Superman: Dawn of Justice

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. “Fan service” is a term that’s just been coined, or at least has just come into popular usage, in the last four or five years and it’s been used in an increasingly derogatory manner. It’s come … Continue reading Movie Marketing Madness: Batman v Superman: Dawn of Justice