Quick Takes – Marketing and Media News for 3/22/18

More on the Facebook/Cambridge Analytica scandal: At a time when the EPA and other governmental agencies are following conservative directions to strip power from regulatory agencies (if not dismantle them outright) it seems unlikely calls for a digital protection agency or updates to copyright law will be heeded. If politicians don’t believe their needed for…… Continue reading Quick Takes – Marketing and Media News for 3/22/18

Quick Takes – Marketing and Media News for 3/20/18

It’s hard to top a story like that involving Cambridge Analytics and Facebook. There are all sorts of things going on here, but these seem to be the key points: Cambridge had a contract with a Russian oil company (many of which are controlled to some extent by government officials) that seemed oddly interested in…… Continue reading Quick Takes – Marketing and Media News for 3/20/18

Truth As Someone Else’s Problem

Over the last few weeks YouTube has become the new favorite target of media and technology industry commentators and watchdogs due to its tendency to prioritize conspiracy videos in its recommendations. More broadly, because YouTube, like other social networks, is geared around reinforcing known behaviors, one action down this path is likely to result in…… Continue reading Truth As Someone Else’s Problem

Quick Takes – Marketing and Media News for 2/13/18

I don’t have much to add to it but if you haven’t read this piece at Buzzfeed about the very real dangers we face from technology that allows reality to be manipulated in scary ways, you need to do so right damn now. Similarly, Wired has a report on the upheaval within Facebook in the…… Continue reading Quick Takes – Marketing and Media News for 2/13/18

Quick Takes – Content Marketing and Media News for 1/23/18

Media Amazon Studios seems to be in the midst of a bit of upheaval in terms of direction, canceling a number of beloved shows (many of them by female creators, which is coming off as a bit tone deaf) and with reports it’s shifting its film acquisitions away from indie fare to bigger blockbusters. That’s…… Continue reading Quick Takes – Content Marketing and Media News for 1/23/18

Quick Takes: Content Marketing and Media News for 1/16/18

Media Crackle will rebrand itself as “Sony Crackle” because, according to the story, the company wants to leverage the power of the Sony name. That’s code for “the person who kept insisting it didn’t need to be corporately branded is no longer with the company and so someone finally got their way.” CBS and Viacom…… Continue reading Quick Takes: Content Marketing and Media News for 1/16/18

Quick Takes: Content Marketing and Media News For 1/11/18

People aren’t thrilled with Instagram’s insertion of posts from people and accounts they don’t follow into their feeds. The company is positioning this as being discovery-oriented, showing people posts from accounts their friends might follow or which align with their interests. The thing is, they’re doing this instead of just showing an unfiltered feed of…… Continue reading Quick Takes: Content Marketing and Media News For 1/11/18

Quick Takes: Content Marketing and Media News for 1/9/18

Media Look past the headline about how a Sinclair-dominated media world is worrisome to liberals (Sinclair has a well-documented conservative/libertarian POV it imposes across its properties) and think about how one company reaching 72% of U.S. households is bad regardless of political affiliation. If you enjoy reading Variety, Deadline and other Penske Media-owned websites, the…… Continue reading Quick Takes: Content Marketing and Media News for 1/9/18

Quick Takes: Content Marketing and Media News for 12/21/17

Media TicToc is the new breaking news channel from Bloomberg and Twitter, showing the latter is serious about being a media distribution platform. I have to think between this, Cheddar and a few other video shows Twitter will eventually break out some sort of separate channel akin to Snapchat’s Discover to get more attention. Penske…… Continue reading Quick Takes: Content Marketing and Media News for 12/21/17

Quick Takes: Content Marketing and Media News for 12/19/17

Today’s Must Read This is a great piece on the “other” tech bubble, the one that’s building up inside a Silicon Valley ecosystem that’s still playing as fast and loose as it did in the late 90s, regardless of the changing social scene in the rest of the world. That kind of mindset, where tech…… Continue reading Quick Takes: Content Marketing and Media News for 12/19/17