Key Art, Key Changes: Ben Hur, Bridget Jones’s Baby and More

Reaching an audience in the home video market is much different than reaching the theatrical audience. That often means the key art that’s used for home video releases is changed significantly from the one-sheets that were available during the theatrical marketing cycle. What I’m going to try and do is see what those changes are … Continue reading Key Art, Key Changes: Ben Hur, Bridget Jones’s Baby and More

Picking Up the Spare: Equity, Deadpool and More

Equity ABC is adapting the movie, committing to a pilot for a series based on the character played by Anna Gunn in the film. Deadpool The NSFW video has been removed from YouTube by Fox lawyers, but the marketing push has been nominated for a Best Integrated Campaign Clio, which it very much deserves. Reynolds … Continue reading Picking Up the Spare: Equity, Deadpool and More

Movie Marketing Madness: Equity

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Tech and finance are two industries that, rightly or wrongly, are seen as being male-dominated in the worst possible ways. The technology sector is rife with examples of the “bro” culture that puts a premium on … Continue reading Movie Marketing Madness: Equity