- ABC is adapting the movie, committing to a pilot for a series based on the character played by Anna Gunn in the film.
- The NSFW video has been removed from YouTube by Fox lawyers, but the marketing push has been nominated for a Best Integrated Campaign Clio, which it very much deserves. Reynolds did, though, speak to The Hollywood Reporter about the campaign and his role in making it as fun and engaging as possible, pushing boundries every step of the way.
- Of course as soon as I publish a recap of the marketing saying there’s been no online marketing I begin seeing Facebook ads that, interesting, link to a review of the movie in The New Yorker. I’ve also since encountered a few video ads on YouTube.
- There was a significant influencer campaign for the movie that’s recapped by the team at Mediakix.