The Agency/Client Relationship Depends on Communication

The anonymous executive quoted in last week’s “Confessions of a marketer: Agency overbilling is spurring the move in-house” raised a number of interesting points and issues. While I don’t know the exact circumstances of the relationship between that company and its agency, I do have plenty of experience with that kind of mindset. For a … Continue reading The Agency/Client Relationship Depends on Communication

Bringing Marketing In-House Is a Long-Term Commitment

Another story here about how more and more companies are bringing marketing creative and even media-buying responsibilities in-house. This decision seems to be part of a trend as an earlier story identified the same behavior, pointing out that the moves were at least in part because specialized roles were now easier to hire people for … Continue reading Bringing Marketing In-House Is a Long-Term Commitment