No, Ethics Have Been Around For A While Now

Of all the various issues raised by the dueling documentaries – one on Hulu, one on Netflix – recounting the events of Fyre Festival, one of the most pervasive has been the actions of Jerry Media, a creative agency hired by the founders of Fyre to promote the event online. The agency, which produced the…… Continue reading No, Ethics Have Been Around For A While Now

The Agency/Client Relationship Depends on Communication

The anonymous executive quoted in last week’s “Confessions of a marketer: Agency overbilling is spurring the move in-house” raised a number of interesting points and issues. While I don’t know the exact circumstances of the relationship between that company and its agency, I do have plenty of experience with that kind of mindset. For a…… Continue reading The Agency/Client Relationship Depends on Communication

It’s The Clients’ Data, They Should Have It

One of the frequent points I see offered in the multiple stories over the last year about how more and more companies are taking creative and media-buying responsibilities in-house is that they want to make sure they, not an advertising or public relations agency, own the data. The company wants to make sure it has…… Continue reading It’s The Clients’ Data, They Should Have It

Bringing Marketing In-House Is a Long-Term Commitment

Another story here about how more and more companies are bringing marketing creative and even media-buying responsibilities in-house. This decision seems to be part of a trend as an earlier story identified the same behavior, pointing out that the moves were at least in part because specialized roles were now easier to hire people for…… Continue reading Bringing Marketing In-House Is a Long-Term Commitment