No, Ethics Have Been Around For A While Now

Of all the various issues raised by the dueling documentaries - one on Hulu, one on Netflix - recounting the events of Fyre Festival, one…

Continue reading → No, Ethics Have Been Around For A While Now

The Agency/Client Relationship Depends on Communication

The anonymous executive quoted in last week’s “Confessions of a marketer: Agency overbilling is spurring the move in-house” raised a number of interesting points and…

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It’s The Clients’ Data, They Should Have It

One of the frequent points I see offered in the multiple stories over the last year about how more and more companies are taking creative…

Continue reading → It’s The Clients’ Data, They Should Have It

Bringing Marketing In-House Is a Long-Term Commitment

Another story here about how more and more companies are bringing marketing creative and even media-buying responsibilities in-house. This decision seems to be part of…

Continue reading → Bringing Marketing In-House Is a Long-Term Commitment