//
archives

Online

This category contains 969 posts

Amazon Video Direct Attracting Media Producers

According to Digiday, Amazon’s new Video Direct product is attracting more than a few media publishers who are taking advantage of the service’s ability to offer premium content that people have to pay to subscribe to in addition to their Amazon Prime service. Those producers are wooed by the fact that, yes, people have to … Continue reading

Movie Marketing Madness: Complete Unknown

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Reinvention is at the core of the story in Complete Unknown, the new movie starring Rachel Weisz and Michael Shannon. Weisz plays Alice…or at least that’s the name she’s going by at the moment. See Alice … Continue reading

Twitter’s Promoted Stickers Cause Sticker (Sorry) Shock

According to Buzzfeed, Twitter’s Promoted Stickers will set you back $500,000. Not all of that needs to be spent on Stickers – advertisers can allocate some of it to other ad units – but if they want to play with Stickers they need to be prepared to open their checkbook for that amount at minimum. … Continue reading

Publishers Starting to Wise Up on Facebook

Finally, publishers are starting to catch on to the fact that Facebook is a self-motivated platform that’s not looking out for their best interests. According to a story in the Wall Street Journal, many are beginning to worry that with Facebook’s huge interest in video that their efforts today to play to that emphasis may … Continue reading

Imgur Rolls Out Promoted Posts

Imgur, the popular image-sharing website that’s traditionally been heavily used by reddit, is introducing promoted posts as a way to monetize the young, predominantly male audience the site/app attracts. This is apparently going over quite well with people during the test phase and the ads aren’t targeted at all, they’re just appearing for everyone in … Continue reading

NextDoor Moves to Curb Profiling, Work With Law Enforcement

It’s great that NextDoor, the site for community conversation and more, wants to take actions to curb racial profiling, particularly when it comes to reporting of crimes or general sketchy behavior in neighborhoods. We can – and should – have a conversation about what that means and while I don’t think this solution is perfect … Continue reading

Movie Marketing Madness: The Intervention

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. When a group of friends sees that two of their group are stuck in what seems to be a declining, miserable marriage they decide to get everyone together and confront the couple. That’s basic premise of … Continue reading

Facebook Autoplay Videos, Google SEO Changes and More: Quick Takes for 8/24/16

Facebook is testing video with autoplay sound (TechCrunch, 8/23/16) Oh come on, like you weren’t assuming this was going to happen at some point in the very near future. This is absolutely being pushed by advertisers, who are likely willing to pay just a little bit more for the sound to be on as soon … Continue reading

Movie Marketing Madness: Hands of Stone

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. The fascinating story of boxer Roberto Duran is about to hit movie screens in Hands of Stone. In the movie Edgar Ramírez plays Duran, the boxer who came out of relative obscurity to challenge – and … Continue reading

Movie Marketing Madness: Southside With You

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Barack Obama has been good at a number of things, from his days as a community organizer to his being President of the United States. Unlike many people he has, even through the last eight years … Continue reading

Follow me on Twitter

Follow

Get every new post delivered to your Inbox.

Join 3,141 other followers