Advertising Marketing PR, Content Publishing, Mobile, Online

Content ROI Is The Long Game

A recent study from Sprout Social, as reported by eMarketer, shows that upwards of 50% (depending on the demographic group) of people who follow a brand on social media will wind up buying something from that brand, either online or off. The odds of a purchase being made increase if or when that person has… Continue reading Content ROI Is The Long Game

Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: Logan

Wolverine is back in the new movie Logan, the character’s third solo outing and star Hugh Jackman’s eighth time as the amnesiac Canadian killing machine. This time around we’re flying into the future, a time when mutants are disappearing from the population as no new ones have been born in decades. Logan has retired from… Continue reading Movie Marketing Madness: Logan

Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Print, Social Media, Television

Movie Marketing Madness: Table 19

Eloise (Anna Kendrick) is an an awkward situation in the new movie Table 19. She *was* scheduled to be the maid of honor at an upcoming wedding, but those duties have been stripped from her after being dumped - via text - by the best man. Determined not to let that change in situation beat… Continue reading Movie Marketing Madness: Table 19

Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Print, Social Media, Television

Movie Marketing Madness: Before I Fall

Director Ry Russo-Young is back with this week’s new release Before I Fall. Based on the book of the same name, the story follows Samantha (Zoey Deutch), a young girl with a close group of friends and a pretty good life going for her. One night she and her friends are invited to a party… Continue reading Movie Marketing Madness: Before I Fall

Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Print

Movie Marketing Madness: I Don’t Feel At Home in This World Anymore

Ruth (Melanie Lynskey) is depressed in the new movie I Don’t Feel At Home In This World Anymore. She doesn’t seem to be going anywhere in her life and sees everyone around her acting like complete self-centered jerks. One day she snaps after her home is burglarized and her grandmother’s silver is stolen along with… Continue reading Movie Marketing Madness: I Don’t Feel At Home in This World Anymore

Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: Get Out

Jordan Peele, one half of the iconic comedy team Key & Peele, makes his directorial feature debut with this week’s Get Out, a movie that’s billing itself as a socially conscious thriller. Daniel Kaluuya stars as Chris, a guy who’s getting ready to go for a weekend away with his girlfriend Rose (Allison Williams) to… Continue reading Movie Marketing Madness: Get Out

Movie Marketing, Online, Picking up the Spare, Print

Picking Up the Spare: Lion, A Cure For Wellness

Lion An ad for the movie was taken out in the Los Angeles Times that denounced (gag) Pres. Trump's travel and visitation ban, making it clear that the production of the movie might not have taken place had the order been in place then. It's a decent political statement that also doubles as Oscar-timed promotion… Continue reading Picking Up the Spare: Lion, A Cure For Wellness

Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: The Great Wall

Matt Damon stars in the new movie The Great Wall as William, a European mercenary traveling through early 11th century China when he and his group are attacked by some kind of monster, an attack only he and one other survive. They soon find themselves taken prisoner inside China’s Great Wall, which is controlled by… Continue reading Movie Marketing Madness: The Great Wall

Advertising Marketing PR, Adweek, Movie Marketing, Online

The Cure Involves Fake News

I went a bit more in-depth on Fox's "fake news" viral efforts for A Cure For Wellness in my latest Adweek post: Discussion of “fake news” is a huge deal these days. After being a pervasive media narrative during the election cycle, Facebook and other platforms are making efforts to stop the spread of inaccurate… Continue reading The Cure Involves Fake News

Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: Fist Fight

The idea behind the new movie Fist Fight is easy to sum up: Two grown adult male teachers have a problem at school that results in one challenging the other to a fight after school. Charlie Day plays Andy Campbell, a “nice guy,” the kind that wants to help and is generally a pushover in… Continue reading Movie Marketing Madness: Fist Fight