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Movie Marketing Madness: Star Trek Beyond

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. It’s a legitimate milestone for an entertainment franchise to hit 50 years of more or less uninterrupted cultural relevance. The James Bond series hit that mark and now we have Star Trek joining the hallowed halls … Continue reading

Movie Marketing Madness: Absolutely Fabulous

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Back in the day, a huge number of people in the U.S. only became aware of, much less fans of, Monty Python when it began being aired on PBS. It’s reputation preceded it and the troupe’s … Continue reading

Quick Takes 7/18/16: This, Facebook Ads and More

The share-one-link-per-day platform This is shutting down (Nieman Lab, 7/15/16) It’s always disappointing to see something shut down, even if the premise is interesting if flawed. In theory, a network that forces you to be more selective about what you’re sharing sounds like a great idea since it means more thought has been put into it … Continue reading

Picking Up the Spare: Keanu, Warcraft, Ghostbusters

Keanu Seems the movie’s director was none-too-happy with the focus on cute kittens in the marketing for the movie, taking to Twitter to voice his displeasure and say the campaign for home video would not take that approach. Warcraft Universal is in a bit of trouble after it seems the studio used Twilio to send … Continue reading

Quick Takes 7/15/16: Periscope, YouTube, Facebook Messenger and More

Periscope adds human-curated streams with an ‘Editors’ Pick’ section (The Next Web, 7/14/16) The new human-curated section should help not only existing users find new and interesting videos to stream but also aid in the onboarding process as it provides a shallow end for new users to jump into. Watch the conventions live on YouTube … Continue reading

Movie Marketing Madness: Cafe Society

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. We rely greatly on certain people to open doors for us to new opportunities and adventures. Many of us are unable to make certain things happen so we turn to family, friends or others to give … Continue reading

Movie Marketing Madness: Equals

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. We’re in – actually we might just be coming out of – a golden age of dystopian fiction. Or so we’re told. Stories like The Hunger Games, The Giver and more all present societies that have … Continue reading

Quick Takes 7/13/16: FTC Fines Warner Bros., Twitter Livestreams and More

As Online Video Surges, Publishers Turn to Automation (The New York Times, 7/10/16) This is so awful I barely know what to do with it. Automating content is bad enough since you lose the heart and soul of the producer, but how these companies are talking about cobbling together videos from existing wire service photos … Continue reading

Movie Marketing Madness: Ghostbusters

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. There’s this notion – I think it first really came up in 1999 when the Star Wars Prequels were released – that something new that’s an extension of what you loved as a child can ruin … Continue reading

Movie Marketing Madness: The Infiltrator

If you’re a fan of the Filmspotting podcast you’ve heard, just before they start the Massacre Theater segment of the show, Adam and Josh play a clip from Reservoir Dogs where Tim Roth’s Freddy is being given advice from a fellow officer about how he needs to be method as hell to successfully pull off … Continue reading

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