Movie Marketing Madness: Fantastic Beasts and Where To Find Them

We’re now officially living in the Harry Potter Expanded Universe with this week’s release of Fantastic Beasts and Where To Find Them. The movie is based on a short book written a few years ago by J.K. Rowling, but it wasn’t actually a story, instead presented simply as a guide book written by one Newt … Continue reading Movie Marketing Madness: Fantastic Beasts and Where To Find Them

Movie Marketing Madness: The Edge of Seventeen

Nadine (Hailee Steinfeld) is a kind of generally miserable teenager in the new movie The Edge of Seventeen from writer/director Kelly Fremon Craig. She has a best friend in Krista (Haley Lu Richardson) but doesn’t get along with her uncaring and unsympathetic mother (Kyra Sedgwick) and has nothing in common with her brother Darian (Blake … Continue reading Movie Marketing Madness: The Edge of Seventeen

Movie Marketing Madness: Bleed For This

This week’s new release Bleed For This is the second boxing movie based on a true story to come out in the last few months, following the under-performing Hands of Stone, which came out just this past August. This one, though, amps up the drama with its story of a fighter who overcomes the odds … Continue reading Movie Marketing Madness: Bleed For This

Movie Marketing Madness: Arrival

We’re back to alien visitation at theaters with the new release Arrival, the latest movie from director Denis Villeneuve. The movie stars Amy Adams as Dr. Louise Banks, a high-profile linguist who’s recruited by the U.S. military after the arrival of a series of mysterious alien craft around the world. Those visitors have begun trying … Continue reading Movie Marketing Madness: Arrival

Movie Marketing Madness: Billy Lynn’s Long Halftime Walk

Based on a true story, Billy Lynn’s Long Halftime Walk seems to be coming along at just the right time in society. The story follows Lynn (Joe Alwyn) through the present day as he’s recruited to be part of a patriotic halftime show during a Thanksgiving NFL game. We also see flashbacks to his time … Continue reading Movie Marketing Madness: Billy Lynn’s Long Halftime Walk

Movie Marketing Madness: Operator

Technology and human relationships are at the heart of the story in the new movie Operator. Martin Starr stars as Joe, a software programmer who’s having a bit of a problem at work. The new voice assistant app he’s been working on isn’t ready for prime-time and his boss has singled out the voice that’s … Continue reading Movie Marketing Madness: Operator

Here’s How to Not Honk Off Your Customers on Social

A few years ago I undertook a project that involved one of my deepest dives ever into social analytics on behalf of a client. We were seeing engagement on Facebook in particular was dropping and that people were unliking pages or hiding posts. So not only were they not Liking, they were taking action to … Continue reading Here’s How to Not Honk Off Your Customers on Social

Movie Marketing Madness: Loving

When Richard and Mildred Loving fell in love in the 1950s it was against the law. That provides the drama for the new movie Loving, starring Ruth Negga and Joel Edgerton and directed by Jeff Nichols. See the two were of different races - she was black and he was white - which in 1958 … Continue reading Movie Marketing Madness: Loving

Movie Marketing Madness: Doctor Strange

After almost a decade of superheroes with advanced technology suits of armor, enhanced powers due to government experiments and even a trip out into the far reaches of space, Marvel Studios takes us into the world of the supernatural with this week’s Doctor Strange. The movie stars Benedict Cumberbatch as the title character, a renowned … Continue reading Movie Marketing Madness: Doctor Strange

Hollywood Never Grasped Vine

My latest Adfreak post is up, looking back at how Hollywood's marketing machine never fully embraced Vine despite it seeming like a natural fit for most campaigns. Pour out a 40 and loop the video repeatedly until you scroll away for Vine. Twitter announced last week that it's discontinuing the mobile app, which allowed people … Continue reading Hollywood Never Grasped Vine