Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Print, Social Media

Movie Marketing Madness: Beatriz At Dinner

Beatriz (Salma Hayek) is a holistic masseuse and health practitioner for the upper crust in the new movie Beatriz at Dinner. After an appointment at the house of Cathy (Connie Britton), one of her clients, her car breaks down and she can’t get a ride back to town from the remote home. So Cathy invites… Continue reading Movie Marketing Madness: Beatriz At Dinner

Advertising Marketing PR, Content Publishing, Mobile, Online

The Big Change That Impacted Client Facebook Growth and Engagement

A recent post by the social media content management system Buffer chronicles how they increased their Facebook engagement significantly by decreasing post volume. They cut down the number of posts published and saw reach, engagement and other metrics go up. Years ago - early 2012, I believe - I had a similar experience with a… Continue reading The Big Change That Impacted Client Facebook Growth and Engagement

Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Print, Social Media

Movie Marketing Madness: Dean

Demetri Martin plays the title character in Dean, which he also wrote and directed. Dean is a young man who works as an illustrator in New York but is feeling stuck and overcome by grief after the recent death of his mother and his strained relationship with his father (Kevin Kline). Deciding his life needs… Continue reading Movie Marketing Madness: Dean

Blogging, Content Publishing, Online

Medium’s Pivots Throw Off More Publishers

Last year Medium made a big push to line up a number of high-profile publishers to migrate to its site. It was part of Medium’s ongoing balancing act between being a straight-up publishing platform a la WordPress and a publishing company with a number of brands under its umbrella. It attracted The Ringer, Film School… Continue reading Medium’s Pivots Throw Off More Publishers

Advertising Marketing PR, Mobile, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: Wonder Woman

She made a big impression in the less than 15 minutes of screentime she had in Batman v Superman: Dawn of Justice but now Wonder Woman is finally getting a feature film of her very own. This week’s new release is, of course, in the same “cinematic universe” as BvS and was teased in that… Continue reading Movie Marketing Madness: Wonder Woman

Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Print, Social Media, Television

Movie Marketing Madness: Band Aid

Anna (Zoe Lister-Jones) and Ben (Adam Pally) have felt the spark go out of their marriage in the new movie Band Aid, also written and directed by Lister-Jones. They aren’t intimate with each other, find they don’t enjoy spending time with the other person and always seem to be on the verge of a fight.… Continue reading Movie Marketing Madness: Band Aid

Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Print

Movie Marketing Madness: War Machine

Political satire comes to Netflix with this week’s new release War Machine. Brad Pitt stars as Gen. Glen McMahon, a thinly-veiled version of the real-life Gen. Stanley McChrystal. McMahon is the latest in a series of generals tasked with managing the seemingly never-ending war in Afghanistan, sent there to win the conflict and protect those… Continue reading Movie Marketing Madness: War Machine

Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: Baywatch

There was a running joke on “Friends” which had Joey and Chandler enjoying “Baywatch” at its most basic level: The lifeguards running along the beach. Even when they weren’t living in the same apartment, it was appointment television and “always keep them running” was the advice they had for the show. That was a key… Continue reading Movie Marketing Madness: Baywatch

Advertising Marketing PR, Mobile, Movie Marketing, Movie Marketing Madness, Online, Radio, Social Media, Television

Movie Marketing Madness: Everything, Everything

Maddy Whittier (Amandla Stenberg) is seriously ill in the new young adult tearjerker Everything, Everything. Her immune system is so compromised she can’t go outside but must remain indoors in a controlled and disease-free environment lest she is exposed to something her body can’t handle. Turns out that list includes Olly Bright (Nick Robinson), a… Continue reading Movie Marketing Madness: Everything, Everything

Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online

Movie Marketing Madness: Wakefield

Howard Wakefield (Bryan Cranston) has a nice life as we meet him in the new movie Wakefield. He’s married to a lovely woman Diana (Jennifer Garner) and has two wonderful daughters. He commutes from the suburbs into the city to a job he’s successful at. One day he snaps, though, and has had it with… Continue reading Movie Marketing Madness: Wakefield