Quick Takes – Marketing and Media News for 2/15/18

Media Have to say I agree with the conventional press wisdom that Netflix’s signing of Ryan Murphy to a massive TV and movie development deal is an inside pitch at Disney, especially when combined with its deal with Shonda Rhimes. The company clearly wants to bring some big name household brand name creators to the … Continue reading Quick Takes – Marketing and Media News for 2/15/18

Quick Takes – Marketing and Media News for 2/13/18

I don’t have much to add to it but if you haven’t read this piece at Buzzfeed about the very real dangers we face from technology that allows reality to be manipulated in scary ways, you need to do so right damn now. Similarly, Wired has a report on the upheaval within Facebook in the … Continue reading Quick Takes – Marketing and Media News for 2/13/18

I Gave Into the Dark Side

I felt bad as soon as I sent the Tweet, but apparently not bad enough to go back and delete it later. In my state of being tired and stressed, one morning I called out an otherwise excellent organization on Twitter. They didn’t deserve it, though there was a legitimate point I could have made … Continue reading I Gave Into the Dark Side

WeTransfer Highlights the One Role Many Overlook

There’s some interesting stuff going on at WePresent, the new content site from file-transfer company WeTransfer. It’s a nice form factor and content presentation and I like that the focus on spotlighting users of the service and what they create, not just the standard corporate blog. The story on The Drum that lead me to … Continue reading WeTransfer Highlights the One Role Many Overlook

Quick Takes – Marketing and Media News for 2/8/18

Media The good news for The Los Angeles Times is that it finally has a new owner that isn’t Tronc, having been purchased by an L.A.-based billionaire who (checks notes) has been one of Tronc’s biggest investors to date and a major force in many of its initiatives. Hopefully that, along with a few other … Continue reading Quick Takes – Marketing and Media News for 2/8/18

Quick Takes: Marketing and Media News for 2/6/18

Media Songwriters, producers and musicians will now be viewable on Spotify, filling a long-standing gap in the information available on the streaming service. That’s all great but now I want them to add full liner notes so I can obsess over details like I did when I was in high school. If a news organization … Continue reading Quick Takes: Marketing and Media News for 2/6/18

Branded Content Isn’t New. Who’s Producing It Is.

Reading this piece about what it’s like to work in one of the many branded content studios that now operate within and alongside the editorial teams at various publishers and media companies, I spent a lot of time scratching my head. What’s described in that “day in the life” profile sounds a lot - a … Continue reading Branded Content Isn’t New. Who’s Producing It Is.

Quick Takes: Marketing and Media News for 2/1/18

Media Quite the recounting here of the final days of Time, Inc. as new parent company Meredith takes over. Like many newsrooms across the country, there’s more than a little panic among the line editorial staff about what the future might hold even as they watch the C-level execs who presided over the company’s downfall … Continue reading Quick Takes: Marketing and Media News for 2/1/18

Live Event Coverage Examples

Following up on my recent post, I’m sharing here some examples of the many events I’ve attended, either as myself or as the on-the-ground correspondent managing a client’s social media program, over the years. All of what’s below has included live blogging and in-the-moment social media publishing that’s pushed my thinking and capabilities about what … Continue reading Live Event Coverage Examples

My History of Live Event Blogging and Social Media Coverage

The other day I had a conversation with someone who was interested in hiring me for a freelance gig. He’d reached out and we’d traded a few messages when he asked something along the lines of the following: So, do you have any experience with live-blogging? Yeah...you could say that. “Live-blogging,” for those of you … Continue reading My History of Live Event Blogging and Social Media Coverage