Quick Takes: Content Marketing and Media News for 10/16/17

Twitch continues down the path of becoming the next YouTube (even while YouTube tries to mimic Twitch) as more brands launch channels there, most recently Funny or Die.

Facebook is experimenting with giving marketers access to the posts and comments of regular users (albeit sans identity) to give them insights into how people are talking about brands, products and more.

The “pivot to video” garbage trend continues, with Complex being the latest media company to lay off staff as it works to produce more video that it hopes will attract more ad dollars.

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.