Both KINGSMAN and BLADE RUNNER have whiskey tie-in promotions, so I looked at other booze-fueled movie marketing efforts in my latest Adfreak post:

You may have noticed that movie marketing campaigns of late have a powerful thirst. Specifically, they’ve tapped into the growing taste and demand for whiskey, part of an overall move away from beer as the drink of choice.

Source: As the Movies Fall in Love With Whiskey, a Look Back at Their Other Favorite Drinks – Adweek