New from me at Adweek:
There’s been a movement in two directions over the past few years in how movie trailers are edited and assembled.
They’ve adapted to new media platforms and audience tastes to more effectively and efficiently sell movies to audiences, making sure to present a product that has maximum appeal, showing a movie that is absolutely worth … whatever the call to action is. That might be dropping $10 and three hours at the theater, it might be the cost of a VOD rental, it might be the decision to maintain or begin a Netflix or Amazon Prime subscription.
Two bits of movie marketing from earlier this week show a couple of ways in which trailers are changing to get people’s attention.