New from me on Voce Nation:

So what can publishers do now? Not much, honestly. For now, Page managers will be able to see what kind of emoji Reactions people are sharing on their posts, meaning they will at least be able to draw anecdotal, if not actual quantitative, conclusions. While the network reminds publishers to follow their core best practices and post content that is “meaningful” to their audience, it remains to be see exactly how these new emoji-based Reactions will translate into Insights.

Source: Facebook Test Reactions « Voce Communications