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New from me on Voce’s blog:
What’s most interesting about this (to me at least) isn’t so much functionality itself, it’s the payment model. For one thing it puts the payment onus on the recipient, essentially asking for micro-payments for a feature of the app itself.That flips the model I would expect to be put in place. Other apps or networks might have similar structures – where you pay for additional functionality – but those are either one-time payments to upgrade to a premium tier or some sort of subscription model where for an additional $X per month you get those features the freeloading public doesn’t.
Source: Pay for (Re)play Coming to Snapchat « Voce Communications
